Alright, let’s get real. ZoomInfo’s cool, but it ain’t cheap, and not everyone vibes with its setup. If you’re hustling for quality B2B leads, want accurate data, and hate burning cash, I got you. I’ve tested a bunch of B2B Lead Generation Tools, so here’s my straight-up take — pros, cons, features, and if it’s worth your time (and money).
RocketReach – Best for Contact Accuracy
How it works: You drop a name or company and boom — email, phone, socials, the works.
What I liked:
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Super easy UI
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Great for finding direct emails
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Integrates well with CRMs
What sucked:
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Can’t bulk export easily
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Limited data on smaller companies
Price: Starts at $39/month, scales fast. Honestly decent for small teams.
Verdict: If you’re hunting decision-maker contact info, this one’s clutch.
Kaspr – Best for LinkedIn Lead Grabs
How it works: It’s a Chrome extension. You pull contacts straight from LinkedIn — real-time enrichment.
Cool bits:
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Lives on LinkedIn (hella convenient)
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Phone numbers are 🔥 accurate
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Free plan is solid to start with
Not so cool:
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Doesn’t scale for massive outreach
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Some emails bounce
Price: Free plan + Paid from €30/month
Verdict: For social sellers and LinkedIn freaks, Kaspr is 🔥. Not built for massive lead dumps though.
LeadIQ – Best for Sales Prospecting
How it works: Sales teams use it to find contacts, sync with CRMs, and sequence emails.
What I dig:
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Real-time data capture
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Sales-friendly features (like cadence syncing)
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Solid integration with HubSpot & Salesforce
What I don’t:
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Kinda pricey
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Doesn’t always find phone numbers
Price: Free limited plan + Paid from $75/user/month
Verdict: A go-to B2B Sales Prospecting Tool for SDRs. Clean workflows. Needs budget.
Apollo.io – Best All-in-One B2B Data Platform
How it works: Combines B2B leads database, outreach tools, email sequences — all-in-one.
What I loved:
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Over 275M contacts
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In-app dialer + email sender
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Killer for cold outreach
What I didn’t:
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Learning curve’s real
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Support can be meh sometimes
Price: Free plan is generous. Paid from $49/month
Verdict: This is what I’d call a ZoomInfo killer. It’s my go-to now. Period.
SalesIntel – Best for Human-Verified Leads
How it works: SalesIntel uses researchers to verify data, not just bots.
What slaps:
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High accuracy
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Intent data = gold
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Custom research requests
Meh moments:
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Interface feels dated
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Pricey af if you need big volumes
Price: Quote-based, not cheap
Verdict: If you’re after super high-quality business leads, and have budget, this one’s for you.
LeadSwift – Best for Local B2B Leads
How it works: Great for finding leads based on niche/local keywords. Geared towards small biz agencies.
Why I liked it:
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Local targeting is 🔥
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Simple setup
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Decent data quality
Why I didn’t:
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Not for big enterprise sales
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UI feels a bit 2015
Price: $37/month (lifetime deals pop up too)
Verdict: If you’re scraping small business leads, it’s a neat, affordable solution.
LeadScrape – Best for Bulk Scraping
How it works: Old-school desktop software. You punch in a category, city, etc., and it churns out B2B data.
Pros:
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Works offline
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Thousands of leads per scrape
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Easy to use
Cons:
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UI is clunky
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You’ll need to clean the data manually sometimes
Price: One-time fee around $97
Verdict: Solid for freelancers/agencies who want cheap, bulk lead generation with zero monthly bills.
ZoomInfo – Quick Recap
Still the OG for: Massive database, intent data, technographics, integrations with every sales tool you can name.
But…
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Expensive
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Locked behind demos
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Overkill for small teams
Skrapp – Best for Quick LinkedIn Email Grabs
How it works: Chrome extension. Hit LinkedIn, scrape verified emails, done.
Why I vibe with it:
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Super light, works fast
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Valid email rates are actually decent
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Cheap AF
What annoyed me:
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Not for deep data (just contact info)
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Bulk exports need work
Price: Free plan + Paid from $39/mo
Use if: You just want clean emails from LinkedIn and don’t need a full-blown lead generation platform.
Snov.io – Best for Cold Outreach + Data Combo
How it works: Mix of lead gen, email finder, outreach campaigns — a real Swiss army knife.
What slapped:
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All-in-one setup
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Warm-up tools built-in
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CRM + tracking included
Meh moments:
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UI could be smoother
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Some leads felt outdated
Price: Free plan + Paid from $39/mo
Use if: You want B2B Lead Generation Tools + cold email all in one place. I use it for solopreneur clients a lot.
GetProspect – Best for Simple Lead Lists
How it works: Email finder that scrapes LinkedIn and gives you verified biz emails.
What I liked:
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Super clean interface
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Works great with small prospect lists
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Easy CSV exports
What’s missing:
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No outreach tools
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Can’t go beyond basic info
Price: Free plan + Paid from $49/mo
Use if: You’re building basic lead generation databases and don’t need fancy extras.
TaskDrive – Best for Done-For-You Leads
How it works: It’s not a tool — it’s a service. Their VA team researches and delivers leads to your inbox.
Why it’s dope:
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Human-verified leads
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Custom filters (by role, tech stack, etc.)
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Great for agency clients
Downside:
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Takes time (not instant)
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You’re relying on their process
Price: Starts around $999/mo (yeah, premium stuff)
Use if: You want zero effort and need super tailored B2B lead generation help.
LeadFuze – Best for Sales Teams & Agencies
How it works: Search filters + AI + verified emails + intent signals. Great combo.
Loved this:
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Deep filters (title, industry, hiring intent)
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Real-time syncing
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Integrates with CRMs
Didn’t love:
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Credits burn fast
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Some data is US-heavy
Price: Paid from $147/mo (ouch, but solid)
Use if: You’re part of a sales team or agency needing business leads at scale.
Instantly.ai – Best for Cold Email Campaigns at Scale
How it works: Plug in your email accounts, run cold outreach at scale with AI warm-up and inbox rotation.
What blew me away:
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Cold email beast
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Smart inbox rotation = high deliverability
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No sending limits
What’s missing:
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It’s not a lead gen database
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You’ll need to plug in your own leads
Price: Starts at $37/mo
Use if: You’ve got leads and need to send cold emails like a pro. Pair it with Skrapp or Snov.io.
Brevo (formerly Sendinblue) – Best for Multi-Channel Marketing
How it works: Email, SMS, chat, CRM — the whole marketing stack.
The good stuff:
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Great for nurturing leads
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Visual workflows
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Unlimited contacts (big plus)
The meh:
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Not a lead finder
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Email deliverability can dip
Price: Free plan + Paid from $25/mo
Use if: You’ve got a lead generation system already and need a strong follow-up/email marketing platform.
Leadzai – Best for Paid Lead Gen (PPC-Style)
How it works: You tell it your goal (like “get B2B leads”), and it runs AI-driven ad campaigns to bring ’em in.
What’s cool:
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Hands-off lead gen
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Focused on ROI
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Good for SMBs
What’s not:
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You don’t own the data
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Less control over campaigns
Price: Starts around €200/mo
Use if: You want leads, don’t wanna run ads yourself, and don’t mind AI steering the ship.
6sense – Best for Enterprise-Level Intent Data
How it works: Predictive sales intelligence. Tracks buyer intent, anonymous web visits, and CRM data all in one.
Pros:
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Deep insights
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Great for account-based marketing
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Sales + marketing alignment = chef’s kiss
Cons:
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Big learning curve
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Huge $$$
Price: Custom pricing — think enterprise budgets only
Use if: You’re running a big sales org and need next-level B2B lead generation data + buyer signals.
Leadfeeder – The Website Tracker That Finds B2B Leads
Leadfeeder isn’t your typical B2B leads database provider. What it does is pretty slick: it tracks website visitors and helps you convert those visits into leads. I’ve used it to find companies that are already checking out my site, so I’m not wasting time on cold outreach anymore. It integrates with CRM tools like HubSpot, making lead tracking super easy.
Core Features:
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Website visitor tracking (even if they don’t fill out a form)
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Integrates with Google Analytics, HubSpot, and others
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Detailed company profiles
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Real-time lead alerts
What I Liked:
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Very intuitive interface
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The ability to see which companies are visiting your website (super helpful for follow-ups)
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Clear, actionable insights for sales teams
What I Didn’t Like:
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Doesn’t provide personal contact info (which could be a downside if you need emails or direct contacts)
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Pricing can be a bit high for smaller businesses
Pricing: Starts around $63/month for basic features. But the full package (with all bells and whistles) will run you more.
UpLead – A Supercharged Business Leads Database
UpLead is a solid pick if you need a massive B2B lead database with detailed filtering options. I’ve used it for prospecting and love the accuracy of the data. It’s got 46 million contacts (yep, you read that right) and real-time email verification. No more bounced emails! You can search based on industries, company size, location, tech stack, and more.
Core Features:
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Advanced search filters
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Real-time email verification
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46M+ contacts
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CRM integrations
What I Liked:
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Super clean user experience
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The real-time email verification is a lifesaver
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Data accuracy is spot on
What I Didn’t Like:
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No free plan (you’ll need to pay for even the basic features)
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Limited features in the lower-tier plans
Pricing: Starts at $99/month. It’s pricier than some alternatives, but it’s worth it for the quality of data.
Lead411 – Your Go-To for Direct B2B Contact Info
Lead411 has been around for a while, and for good reason. It’s all about finding accurate direct contact info for B2B leads, which is exactly what I needed when I wanted to cold email prospects. The tool provides access to millions of decision-makers’ emails, phone numbers, and job titles. You can also track triggers like funding rounds or M&A activity, which is super handy.
Core Features:
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Access to decision-maker contact info
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Real-time alerts for funding, M&A, and other triggers
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20M+ contacts
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CRM integration
What I Liked:
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Awesome for finding direct contact info (emails, phone numbers, etc.)
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Real-time alerts are great for staying on top of lead opportunities
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Reliable data
What I Didn’t Like:
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Interface could use a little polish
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Limited international coverage
Pricing: Starts at $75/month for a basic plan, which gets you a decent number of leads.
Overloop – The Outreach Platform for Smart Sales Teams
Overloop is more than just a lead database provider—it’s an outreach platform that helps you manage campaigns, automate follow-ups, and track engagement. If you’re into cold emailing and LinkedIn outreach, this is your tool. It gives you access to B2B leads and lets you run email campaigns without breaking a sweat.
Core Features:
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Email campaign automation
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B2B lead database
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Multi-channel outreach (email + LinkedIn)
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Engagement tracking
What I Liked:
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Multi-channel outreach is a huge win
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Campaign automation saves me so much time
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Detailed analytics for each campaign
What I Didn’t Like:
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Takes a little time to set up properly
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B2B leads database isn’t as big as some competitors
Pricing: Starts at $39/month. Very affordable for what you get, especially with the campaign automation.
Hunter.io – The Email Finder That Works
Hunter.io is a classic for finding email addresses. It’s one of the best tools out there for quick email discovery. I’ve used it to find emails from company domains (easy to filter by job title, too). It’s simple, quick, and pretty accurate.
Core Features:
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Email address finder
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Domain search
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Email verification tool
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API access
What I Liked:
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Super easy to use
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Accurate email discovery
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The email verification tool is top-notch
What I Didn’t Like:
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Limited to just email addresses (no direct phone numbers)
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The database is smaller than some alternatives
Pricing: Starts at $49/month. The basic plan gives you 1,000 searches per month, which is pretty decent.
Coldlytics – Your Cold Outreach Assistant
Coldlytics is like your personal cold outreach assistant. I’ve used it for sourcing targeted leads and automating cold emails. It’s simple, cost-effective, and lets you run hyper-targeted campaigns. Plus, it integrates with other tools like Google Sheets, which I found pretty useful for organizing my outreach.
Core Features:
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B2B lead sourcing
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Automated cold emailing
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CRM integration
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Google Sheets integration
What I Liked:
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Super easy to use and set up
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Great for hyper-targeted campaigns
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Affordable pricing
What I Didn’t Like:
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Limited features compared to some larger platforms
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Less accurate data than some competitors
Pricing: Starts at $39/month, making it a solid choice for those on a budget.
Seamless.ai – The AI-Powered Lead Gen Tool That Delivers
Seamless.ai has quickly become one of my go-to tools for finding leads. Its big selling point is its AI-powered search, which finds contact info and company data in real-time. The accuracy is solid, and the platform offers plenty of filtering options to narrow down your search. Plus, you get access to emails, phone numbers, and social profiles for decision-makers.
Core Features:
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AI-driven lead generation
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Real-time contact info (emails, phone numbers)
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Data verification
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CRM integrations
What I Liked:
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Fast and accurate lead data
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Simple and clean interface
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Great for scaling outreach
What I Didn’t Like:
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Can get expensive if you’re searching for a lot of leads
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The free plan has limited access
Pricing: Starts at $99/month, with higher-tier plans offering more features and access to more data.
LeadsGorilla – The All-In-One Lead Gen and Automation Tool
LeadsGorilla is an all-in-one lead generation platform that focuses on automating the process of lead sourcing and outreach. It lets you find leads, build a targeted list, and automate your cold email campaigns. I found it super helpful for getting a steady stream of quality leads without having to manually search or send emails myself.
Core Features:
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Automated lead generation
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Email campaign automation
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Lead list building
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CRM integrations
What I Liked:
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Super easy to use
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Good for automation-heavy lead generation
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Clean dashboard and reporting
What I Didn’t Like:
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The database isn’t as extensive as other tools like Seamless.ai
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The pricing can feel high for smaller teams
Pricing: Starts at $49/month, with higher-tier plans offering more advanced features.
Lusha – A Fast, Accurate Contact Info Finder
Lusha is known for its accuracy when it comes to contact info. I’ve used it for pulling emails, phone numbers, and social profiles for decision-makers. It’s a great tool if you need direct outreach information quickly. Plus, it offers browser extensions, which I find really handy when prospecting.
Core Features:
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Contact info search (email, phone, social profiles)
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Browser extension
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Data enrichment
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CRM integration
What I Liked:
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Simple and fast to use
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Browser extension is a game changer
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Data is highly accurate
What I Didn’t Like:
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Free plan is very limited
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Some data gaps for smaller companies or less common industries
Pricing: Starts at $75/month, with options to scale up based on how much contact info you need.
Clay – The Personalization Tool for Sales Teams
Clay is a tool that focuses on personalizing your outreach. It helps you collect data, build lists, and create automated workflows for your sales team. The cool thing about Clay is its ability to connect with other tools like Google Sheets, making it super flexible. If you’re all about creating customized outreach sequences, this is a tool worth checking out.
Core Features:
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Lead collection
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List building and segmentation
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Automated workflows
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Integrations with tools like Google Sheets
What I Liked:
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Perfect for personalized outreach
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Easy to set up and use
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Seamless integrations
What I Didn’t Like:
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It’s a bit niche, so it’s not for everyone
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Can be overwhelming if you’re just looking for a simple leads database
Pricing: Starts at $49/month for basic features.
Datanyze – The Tech Stack and Sales Intelligence Tool
Datanyze is a tool that helps you target businesses based on their tech stack. It’s a great option if you’re looking to sell specific software or services to companies using particular technologies. The platform has a huge database of contacts, and you can filter based on the tech companies are using.
Core Features:
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Tech stack data
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Lead generation
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Sales intelligence
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CRM integrations
What I Liked:
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Perfect for targeting tech companies
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Great for account-based marketing
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Large database of contacts
What I Didn’t Like:
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Limited if you’re not focused on tech-specific industries
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Interface could be more intuitive
Pricing: Starts at $39/month, with tiered pricing based on database access.
D&B (Dun & Bradstreet) – The Big Player in Business Data
Dun & Bradstreet is one of the most well-known names in the business data world. It offers access to an extensive database of company profiles, financials, and decision-maker contacts. I’ve used it for more traditional B2B lead generation, especially when I need in-depth company data, credit reports, or background info.
Core Features:
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Access to company data (financials, executives, etc.)
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Global business leads
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Lead scoring
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Data enrichment
What I Liked:
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Extensive, detailed company data
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Global reach
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Great for high-level, strategic lead generation
What I Didn’t Like:
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It’s a bit complex and can be overwhelming if you’re just getting started
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Pricing can be high, especially for smaller businesses
Pricing: Custom pricing based on your business needs, so expect to pay more for access to the full database.
Conclusion:
Choosing the right ZoomInfo alternative in 2025 really comes down to what you need. If you’re after AI-driven lead generation and real-time contact info, Seamless.ai is a solid bet. For automation and outreach, LeadsGorilla and Clay will save you time. If you need a more traditional approach with detailed company data, D&B and Datanyze are fantastic. Lusha is great for quick contact lookups, and it’s pretty accurate.
Each of these tools brings something different to the table, so it’s all about finding the right fit for your B2B lead generation needs.
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