B2B Leads, without the DNB price tag or bloat.

Let’s be real—Dun & Bradstreet has been the go-to for decades when it comes to B2B data and business lead generation. But in 2025? There are way better (and leaner) options out there. Whether you’re after cleaner B2B leads databases, smarter prospecting tools, or just don’t wanna drop a fortune—I’ve tested a ton of DNB alternatives, and here’s what actually worked for me.

I’m talkin’ real use, not demo hype. So let’s get into it 👇

1. ZoomInfo

🧠 Best for Big Teams Needing Deep Data

How it works: ZoomInfo is a beast. It’s basically DNB on steroids—tons of verified contacts, company info, org charts, tech stack filters, you name it.

Features I liked:

• Super detailed firmographic & technographic data

• Intent signals (solid for timing your outreach)

• Seamless CRM integrations (Salesforce, HubSpot)

What I didn’t like:

• It’s expensive. Seriously not for small budgets.

• Can feel bloated unless you’ve got a dedicated sales ops team

Pricing: Starts around $10K+/yr. They don’t advertise pricing, so yeah… expect to negotiate.

Verdict: A DNB-level alternative, but def overkill if you’re just starting out.

2. RocketReach

🚀 Best for Quick Email Lookups with Enrichment

How it works: More of a hybrid email finder + B2B contact database. Works great for scrappy prospecting.

Features I liked:

• Fast and accurate email search

• Chrome extension is snappy

• Easy to enrich lists with job titles, company size, etc.

What I didn’t like:

• Not as much intent or firmographic depth

• Limited in bulk prospecting unless you upgrade

Pricing: Freemium plan, paid starts at ~$39/mo

Verdict: Solid ZoomInfo-lite. Great for solo founders and SDRs who just need leads, fast.

3. Kaspr

⚡ Best for LinkedIn Contact Extraction

How it works: Kaspr is a LinkedIn-focused lead gen tool that pulls contact info (emails, phone numbers) right off LinkedIn profiles. Perfect if you’re already prospecting there.

Features I liked:

• Chrome plugin is 🔥

• Auto-export to CRM

• GDPR-compliant EU data

What I didn’t like:

• Mostly Euro-focused data (US contacts are limited)

• Not built for huge teams or massive lists

Pricing: Starts at ~€30/mo

Verdict: Great for European B2B sales. Handy sidekick if you live on LinkedIn.

4. LeadIQ

🧲 Best for Sales Teams Using LinkedIn & Salesforce

How it works: Combines lead capture, enrichment, and sequencing. Think outreach-focused lead gen.

Features I liked:

• Pull contacts straight from LinkedIn

• Instant sync to Salesforce

• Email personalization tools are solid

What I didn’t like:

• UI can be glitchy at times

• Limited company data vs DNB

Pricing: Starts at $75/mo

Verdict: If your SDRs live in LinkedIn and Salesforce, LeadIQ is a nice, focused alternative to the DNB behemoth.

5. Apollo.io

🎯 Best All-in-One B2B Lead Gen Tool

How it works: Massive business leads database + sales engagement platform rolled into one. Great bang for buck.

Features I liked:

• Huge B2B database (260M+ contacts)

• Powerful filters (job title, tech used, funding stage)

• Built-in email sequences + dialer

What I didn’t like:

• Some data needs cleaning

• UI isn’t super intuitive at first

Pricing: Freemium available, paid starts at $49/mo

Verdict: Apollo’s been my go-to lately. Crazy value for what you pay. My top pick for startups and small sales teams.

6. SalesIntel

🔍 Best for Human-Verified B2B Data

How it works: SalesIntel focuses on human-verified contacts—aka less bounces, more connects.

Features I liked:

• 95% accurate emails (seriously)

• Buyer intent data is 🔥

• RevDriver extension is smooth

What I didn’t like:

• Smaller database than ZoomInfo

• Higher tiers get pricey

Pricing: Custom—around $5K+/yr based on seats

Verdict: If data quality matters more than volume, this is a killer DNB replacement.

7. LeadSwift

🌪️ Best for Local Business Leads

How it works: LeadSwift scrapes and cleans local biz data—ideal if you’re targeting SMBs or doing agency outreach.

Features I liked:

• Fast local scraping by keyword & location

• Lead scoring + email verifier

• CSV export ready to roll

What I didn’t like:

• Can’t always go deep into firmographics

• Some results need manual clean-up

Pricing: Starts at $47/mo

Verdict: Way more affordable than DNB for local targeting. If you sell to SMBs, LeadSwift’s a hidden gem.

8. LeadScrape

🧹 Best for Bulk Local Lead Collection

How it works: Desktop tool that pulls biz leads from multiple online directories.

Features I liked:

• Pulls biz name, phone, emails, URLs

• Industry and location filters

• One-time payment model

What I didn’t like:

• Dated UI

• No cloud access or CRM sync

Pricing: One-time payment (~$197)

Verdict: A super budget-friendly alternative to DNB for basic business data. Old-school but effective.

9. Skrapp

✂️ Best for Email Finder Simplicity

How it works: Simple lead gen tool that finds B2B emails via LinkedIn or domain search.

Features I liked:

• Super easy to use

• Chrome plugin works great

• Decent enrichment for small teams

What I didn’t like:

• Limited on firmographic/intent data

• Not ideal for big outbound campaigns

Pricing: Starts at $49/mo

Verdict: Think of it as your lightweight, no-nonsense DNB alternative. Works if you’re just after clean emails fast.

10. Snov.io

🧊 Best for Cold Email + Lead Gen Combo

How it works: Combines B2B lead discovery with outreach automation. Great for solopreneurs or lean sales teams.

Features I liked:

• Find + verify emails

• Outreach campaigns with tracking

• CRM built-in

What I didn’t like:

• UI feels a bit clunky

• Smaller contact DB than Apollo

Pricing: Free tier available. Paid starts at $39/mo

Verdict: Best if you want to generate leads and send cold emails in one platform. Super startup-friendly.

11. GetProspect

🔍 Best for Simple Email Prospecting

How it works: GetProspect is an easy-to-use B2B email finder that scrapes LinkedIn profiles and adds verified emails to your list.

Features I liked:

• Email finder + enrichment in one

• Decent LinkedIn integration

• Export to CSV or CRM

What I didn’t like:

• Limited filtering compared to Apollo

• Email verification could be tighter

Pricing: Free plan available. Paid starts at $49/mo

Verdict: Not flashy, but does the job. Great DNB alternative if you want simple email prospecting at a decent price.

12. TaskDrive

🤖 Best for Done-For-You Lead Research

How it works: TaskDrive gives you a dedicated VA team that handles lead research, list building, and even personalization.

Features I liked:

• Hands-off prospecting

• Great for niche targeting

• Personalized first lines = 🔥

What I didn’t like:

• Takes time to onboard

• Not self-serve, so not ideal if you like control

Pricing: Custom—starts around $600/mo

Verdict: More of a lead gen service than a tool. But if you’re drowning in outreach tasks, TaskDrive frees up your time fast.

13. LeadFuze

🧠 Best for Smart List Building + AI Filtering

How it works: LeadFuze helps you build targeted B2B lead lists using Fuzebot, its AI assistant that automatically finds new leads based on your saved filters.

Features I liked:

• AI prospecting that runs in the background

• “Market-based” search (job title, tech stack, etc.)

• Built-in email verifier

What I didn’t like:

• UI feels clunky

• Database size isn’t huge

Pricing: Starts at $147/mo

Verdict: Cool AI angle, and saves time once set up. Great ZoomInfo alternative for leaner ops.

14. Instantly.ai

✉️ Best for Cold Email Campaigns at Scale

How it works: Not just a lead gen tool—Instantly is built for sending and managing cold email at scale. Combine with lead scraping tools, and you’re golden.

Features I liked:

• Inbox rotation = high deliverability

• Warm-up built-in

• Good lead database built into Growth plan

What I didn’t like:

• Not really for deep lead research

• Database isn’t as rich as Apollo or SalesIntel

Pricing: Starts at $37/mo, Growth plan with leads is $97/mo+

Verdict: If you’re running big outbound campaigns, Instantly saves you serious time. Combine with another lead scraper for best results.

15. Brevo (formerly Sendinblue)

📩 Best for B2B Email Marketing on a Budget

How it works: Brevo is more of a marketing automation platform, but if you’re nurturing B2B leads via newsletters or workflows, it’s a killer DNB alternative.

Features I liked:

• Email + SMS + automation flows

• CRM & segmentation included

• Super affordable

What I didn’t like:

• Not a lead discovery tool

• Deliverability needs setup

Pricing: Free plan, paid starts at $25/mo

Verdict: Not for finding leads, but Brevo’s a great tool for nurturing and converting them—especially on a budget.

16. Leadzai

⚙️ Best for AI-Powered Marketing & Lead Gen

How it works: Leadzai is a lesser-known player that uses AI to auto-optimize ad campaigns and drive B2B leads to your biz.

Features I liked:

• Automated lead generation via ads

• Multi-channel support (Google, Meta, etc.)

• Smart budget allocation

What I didn’t like:

• Not traditional lead scraping or email finding

• ROI takes time to evaluate

Pricing: Varies based on ad spend

Verdict: It’s not a classic lead database, but if you want leads through paid ads and hate micromanaging campaigns, Leadzai does the work.

17. 6sense

🧬 Best for Enterprise-Level Intent + ABM

How it works: 6sense is an enterprise B2B platform focused on ABM (Account-Based Marketing), with strong buyer intent signals and AI-based targeting.

Features I liked:

• Deep intent + predictive analytics

• Strong for multi-channel ABM

• AI-powered segmentation

What I didn’t like:

• Super expensive

• Too complex for SMBs

Pricing: Custom—think $25K+/yr

Verdict: If you’re a big B2B org doing serious ABM, 6sense is a high-end DNB alternative. But not for the average startup.

18. Leadfeeder

🧭 Best for Website Visitor Tracking

How it works: Leadfeeder identifies companies visiting your site—even if they don’t fill out a form.

Features I liked:

• See anonymous traffic + firmographics

• Integrates with CRMs and Slack

• Filter by location, industry, company size

What I didn’t like:

• Can’t pull contact-level data without pairing another tool

• Works best if you already have decent traffic

Pricing: Free plan available, paid starts at $139/mo

Verdict: Want warm B2B leads who already visited your site? Leadfeeder gives you that intel—DNB can’t even touch this.

19. UpLead

🔒 Best for Real-Time Verified B2B Leads

How it works: UpLead is all about data accuracy—emails are verified before you download them.

Features I liked:

• Real-time email verification

• 95%+ accuracy

• Tech stack + firmographic filters

What I didn’t like:

• Smaller DB than Apollo or ZoomInfo

• UI can be laggy during exports

Pricing: Starts at $74/mo

Verdict: Think of it as a clean, no-fluff DNB alternative with strong data quality. Great for email-first prospecting.

20. Lead411

☎️ Best for B2B Leads with Direct Dials

How it works: Lead411 gives you contact info with a strong focus on phone numbers and sales triggers.

Features I liked:

• Direct dial numbers = huge win

• Intent + sales trigger alerts

• Chrome extension is helpful

What I didn’t like:

• UI feels old-school

• Limited integrations on lower tiers

Pricing: Starts at $99/mo

Verdict: If you do a lot of cold calling, this is way better than DNB. Clean phone data + trigger insights = sales fuel.

21. Overloop (formerly Prospect.io)

📬 Best for Cold Outreach Automation

How it works: Overloop combines lead enrichment with email sequences and pipeline tracking—like a mini CRM.

Features I liked:

• Multichannel outreach (email + LinkedIn)

• Lead enrichment baked in

• Lightweight CRM features

What I didn’t like:

• Smaller database

• Email verification not as strong as Hunter or UpLead

Pricing: Starts at $99/mo

Verdict: Handy tool if you want an all-in-one lead gen + cold outreach workflow. Less database-heavy, more outreach-focused.

22. Hunter.io

🎯 Best for Email Verification + Finder

How it works: Hunter is the OG email finder—plug in a domain, get verified contact emails.

Features I liked:

• Domain search = fast results

• Email verifier is top-tier

• Free Chrome extension is clutch

What I didn’t like:

• No deep filters or segmentation

• Not great for list building at scale

Pricing: Free tier, paid starts at $49/mo

Verdict: Simple, clean, reliable. Use Hunter alongside a deeper B2B leads database for max results.

23. Coldlytics

🥶 Best for Hand-Built, Hyper-Targeted Lead Lists

How it works: Coldlytics lets you submit ultra-specific lead criteria, and real humans (yep, actual humans) build a fresh lead list for you.

Features I liked:

• Ridiculously niche targeting

• No old or stale leads—everything is fresh

• Pairs well with Instantly or Smartlead

What I didn’t like:

• Takes 24-48 hours to get your list

• Pricing isn’t ideal for volume at scale

Pricing: Starts at $149/mo for 500 leads

Verdict: Best if you’re in a weird niche or tired of downloading junk data. Super solid for boutique agencies or custom cold outreach.

24. Seamless.AI

🌊 Best for Sales Teams That Love Automation

How it works: Seamless scrapes millions of B2B contacts and enriches them in real time. It’s got some AI bells and whistles and integrates with all the big CRMs.

Features I liked:

• Massive contact database

• Strong phone + email coverage

• LinkedIn Chrome extension works great

What I didn’t like:

• UI is cluttered and slow

• Email quality hit or miss

• The upsells are aggressive

Pricing: Free plan is limited; paid plans start around $147/mo

Verdict: If you want to crank out high-volume prospecting, Seamless delivers. Just be ready to do a bit of cleanup after.

25. LeadsGorilla

🦍 Best for Local Lead Generation

How it works: LeadsGorilla scrapes local businesses from Google Maps and other directories, giving you contact info, reviews, citations, and more.

Features I liked:

• Hyper-local targeting

• Audit reports for client pitches

• One-time pricing option

What I didn’t like:

• Mainly for local SEO/marketing agencies

• No email outreach or automation

Pricing: One-time purchase ~$47, upsells available

Verdict: Not for B2B SaaS folks—but if you’re a local marketing agency, this tool will uncover goldmines in your backyard.

26. Lusha

📇 Best for Quick B2B Contact Lookups

How it works: Lusha gives you verified phone numbers and emails directly from LinkedIn and company websites via its Chrome extension.

Features I liked:

• Crazy simple interface

• Fast contact pulls

• CRM integrations

What I didn’t like:

• Expensive for bulk use

• Not enough filtering for big list building

Pricing: Starts at $29/mo, but serious use gets expensive fast

Verdict: Perfect for reps who want to grab info on the fly. Not a full B2B lead gen platform, but a solid DNB alternative for 1:1 prospecting.

27. Clay

🧠 Best for Automating Lead Workflows with No-Code Magic

How it works: Clay is like the Zapier of lead gen—it pulls in B2B data from dozens of sources, lets you build workflows, enrich leads, and even create custom logic with OpenAI.

Features I liked:

• Plug-and-play lead workflows

• Supports multiple data sources (Clearbit, Apollo, etc.)

• Super customizable

What I didn’t like:

• Learning curve for non-techies

• Pricing grows fast with volume

Pricing: Starts at $149/mo

Verdict: If you’re into data, automation, and don’t mind getting a bit nerdy, Clay is 🔥. Great for agencies or sales ops teams building custom lead pipelines.

28. Datanyze

💻 Best for Tech Stack Data + Sales Intel

How it works: Datanyze gives you B2B contacts + detailed info on the tech tools they’re using (perfect for SaaS selling into specific stacks).

Features I liked:

• Chrome extension = fast prospecting

• Tech stack filters

• Affordable for solo users

What I didn’t like:

• Smaller DB than ZoomInfo or Apollo

• Not super customizable

Pricing: Starts at $29/mo

Verdict: Lightweight, affordable, and focused on salespeople. If you sell B2B SaaS, tech stack intel is gold—Datanyze makes it easy.

Final Thoughts: DNB Isn’t Dead, But You’ve Got Options

There it is—28 legit DNB alternatives for 2025, from lightweight prospecting tools to full-blown intent-based ABM monsters. I’ve personally used almost all of these in some combo over the past few years, and here’s my quick take:

🚀 Best all-around stack: Apollo + Instantly + Clay
📉 Budget pick: GetProspect + Hunter + Brevo
📞 Calling-heavy stack: Lead411 + SalesIntel + Lusha
🔍 Niche/local leads: Coldlytics + LeadsGorilla
⚙️ Hands-off agencies: TaskDrive + Leadzai + Overloop

If you’re not happy with DNB or just want better bang for your buck, it’s a great time to upgrade your B2B lead generation tools. You don’t need to spend 5-figures to get accurate, fresh business leads anymore.

Let me know what industry you’re in or who you’re targeting—I’ll tell you what combo works best 👇

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Thaddeus Hawthorne

Pet Care Consultant at petflair.co

Thaddeus Hawthorne, the Pet Care Consultant behind this site, brings a wealth of expertise to guide pet owners on the path to responsible and compassionate pet care. With a keen understanding of the unique needs of our animal companions, Thaddeus provides insightful advice on nutrition, grooming, and overall well-being. His site is a valuable resource for those seeking practical and reliable information to enhance their pets' lives. Thaddeus' passion for fostering strong bonds between pets and their owners is evident in the thoughtful and accessible content he shares, making his site an essential stop for anyone dedicated to the happiness and health of their beloved animals.

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