Best Apollo.io Alternatives for 2025 (Tried & Tested)

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If you’re anything like me, you’ve probably used Apollo.io to death and hit a wall—either because of data quality, limited enrichment, or pricing that gets ridiculous as your team scales. So I went out and tested a bunch of B2B lead generation tools, hunting for better, sharper, and more cost-effective alternatives in 2025.

Here’s my no-fluff, straight-to-the-point take on the best Apollo.io alternatives this year—especially if you’re hunting for business leads, solid B2B leads databases, or just tired of crappy data.

1. ZoomInfo – Great Data, But Brutal Pricing

How it works: Massive B2B leads database, deep firmographics, intent data, and integrations with every tool under the sun. Sales and marketing teams love it for volume and accuracy.

What I liked:

• Probably the best data quality in the game

• Real-time enrichment is 🔥

• Intent signals are pretty useful for timing outreach

What I didn’t like:

• Pricing is outrageous for SMBs or solo operators

• UI feels a bit dated

• Lock-in contracts = nightmare

Price: Custom pricing. Think $$$$.

Best for: Big sales teams, enterprise lead gen

2. RocketReach – Quick, Clean, No Nonsense

How it works: Chrome extension + web platform. Lets you search for professionals by name, company, or role. Simple interface, verified emails, and direct dials.

What I liked:

• Super intuitive

• Good match rates

• Pricing is reasonable

What I didn’t like:

• Data isn’t as deep as ZoomInfo or Apollo

• Not great for bulk prospecting

Price: Starts at $53/mo for 170 lookups

Best for: Small teams, recruiters, SDRs doing 1:1 outreach

3. Kaspr – Solid for LinkedIn Leads

How it works: Chrome extension that pulls B2B contact data straight from LinkedIn. You can also automate workflows and sequences.

What I liked:

• Works great with LinkedIn Sales Navigator

• GDPR-compliant

• Decent enrichment

What I didn’t like:

• EU data better than US

• UI can be clunky

Price: Free plan available. Paid starts around €30/mo

Best for: EU sales teams, LinkedIn-focused workflows

4. LeadIQ – Built for Prospecting on the Fly

How it works: Find and capture contact data directly from LinkedIn. It’s very sales-rep friendly, integrates with CRMs, and has some light sequencing features.

What I liked:

• Chrome extension is fast and easy

• Good integrations (Salesforce, Outreach, HubSpot)

• Captures full profiles + emails

What I didn’t like:

• Limited credits unless you go premium

• Sometimes fetches irrelevant results

Price: Free version. Paid starts at $75/mo

Best for: SDRs doing outbound manually, fast-moving sales teams

5. SalesIntel – Human-Verified Contacts

How it works: Combines tech + human verification to serve up clean business leads. Also includes intent data and visitor intelligence.

What I liked:

• High-quality, verified B2B contacts

• Intent data is legit

• B2B firmographic filters are 🔥

What I didn’t like:

• UI feels clunky

• Data coverage can be spotty outside the US

Price: Custom pricing (not cheap)

Best for: Mid-to-enterprise orgs prioritizing accuracy

6. LeadSwift – Underrated & Affordable

How it works: Scrapes local business leads by niche and location. A bit more focused on local SEO, agencies, and small biz lead gen.

What I liked:

• Super budget-friendly

• Great for agencies selling SEO or local services

• You can download leads instantly

What I didn’t like:

• Not a traditional B2B database

• Data isn’t as rich as others

Price: One-time payments, starts at $27

Best for: Freelancers, agencies, local lead gen

7. – Good for Bulk Data Pulls

 

How it works: Desktop app that pulls emails, phones, and company info from business directories.

What I liked:

• Simple and fast

• No monthly fees

• Decent volume for what you pay

What I didn’t like:

• Not cloud-based

• Data accuracy isn’t great

Price: One-time $97

Best for: Small teams needing cheap bulk lists

8. Skrapp – Clean UI, Decent Data

How it works: Email finder tool that plugs into LinkedIn. Web app also lets you build lists by company or domain.

What I liked:

• Clean, easy-to-use platform

• Affordable for startups

• Good email verification

What I didn’t like:

• Limited direct dials

• Smaller database than others

Price: Starts at $49/mo

Best for: Founders, freelancers, LinkedIn outreach

9. Snov.io – All-in-One Cold Outreach Tool

How it works: Combines email finder, verifier, CRM, and email drip campaigns. All inside one neat dashboard.

What I liked:

• Everything under one roof

• Great value for money

• Automated outreach is solid

What I didn’t like:

• UI is a bit clunky

• Data quality is average

Price: Starts at $39/mo

Best for: Solopreneurs, small sales teams, outbound emailers

10. GetProspect – Lightweight & Accurate

How it works: Find verified emails by name or company. Has a Chrome extension and basic CRM functionality.

What I liked:

• Easy to use

• Clean email data

• Exports well to CSV or CRM

What I didn’t like:

• Weak phone number data

• No enrichment or intent

Price: Free plan. Paid starts at $49/mo

Best for: Startups, cold emailers, SDRs

11. TaskDrive – Done-for-You Lead Research

How it works: It’s not a tool—it’s a team. You get trained VAs doing manual lead research, list building, and enrichment for you.

What I liked:

• Saves a lot of time

• Highly personalized leads

• Flexible to your ICP

What I didn’t like:

• Not instant (takes time)

• Doesn’t scale fast unless you hire more hours

Price: Starts at $399/mo

Best for: Founders, agencies, busy sales teams who want done-for-you data

12. LeadFuze – AI-Driven List Builder

How it works: You input your target audience, and LeadFuze auto-builds lead generation databases using AI. Also de-dupes and verifies contacts.

What I liked:

• Automation is solid

• “Fuzebot” saves time on research

• Decent integrations

What I didn’t like:

• UI feels outdated

• Smaller database compared to big players

Price: Starts at $147/mo

Best for: Solopreneurs, small sales teams needing hands-off lead gen

13. Instantly.ai – Cold Email Beast]

How it works: Not a leads database, but a cold outreach automation tool. If you’ve already got leads, this thing scales email campaigns like crazy with unlimited sending accounts.

What I liked:

• Inbox rotation is slick

• Built for serious cold emailers

• Warm-up, A/B testing, inbox health—built-in

What I didn’t like:

• You still need to source leads elsewhere

• Basic CRM functionality

Price: Starts at $37/mo

Best for: Cold email pros, agencies, growth hackers

14. Brevo (formerly Sendinblue) – More Email, Less Data

How it works: All-in-one email marketing + CRM tool. Has lead forms and automations, but it’s not a full B2B leads provider.

What I liked:

• Super cheap

• Great for email drip campaigns

• SMS and WhatsApp built-in

What I didn’t like:

• No contact data sourcing

• UI isn’t optimized for sales teams

Price: Free tier available. Paid starts at $25/mo

Best for: Marketers, email-first teams, SMBs

15. Leadzai – Ads + AI + Leads

How it works: More of a lead generation agency with automation tools. They use AI to manage paid ads and generate qualified leads.

What I liked:

• Fully managed ad + lead funnel

• Great for B2C and B2B

• No need to touch Google/Facebook Ads

What I didn’t like:

• Not a prospecting tool

• Leads can feel generic without tight targeting

Price: Starts at around €199/mo

Best for: Local businesses, non-tech founders, hands-off lead gen

16. 6sense – B2B Intent Data Powerhouse

How it works: Combines AI, firmographics, and buying signals to find accounts in-market. Big on ABM (Account-Based Marketing).

What I liked:

• Crazy good for enterprise sales

• Intent + predictive = killer combo

• Helps with sales & marketing alignment

What I didn’t like:

• Pricey

• Needs clean data + CRM setup to work right

Price: Custom pricing, expensive

Best for: Enterprise B2B companies, ABM-focused teams

17. Leadfeeder – Website Visitor Intelligence

How it works: Tells you which companies visited your site, even if they didn’t convert. Great for outbound based on warm interest.

What I liked:

• Easy to set up

• Pairs well with outbound email

• Filters by behavior, location, etc.

What I didn’t like:

• No direct contact info (you’ll need to enrich)

• Works best if you already have decent traffic

Price: Free version available. Paid starts at $139/mo

Best for: Marketing + sales teams doing warm outbound

18. UpLead – Affordable and Accurate

How it works: Real-time B2B leads database with verified contacts. Filters by role, industry, tech stack, revenue, and more.

What I liked:

• Very clean UI

• 95%+ email accuracy

• Real-time verification = fewer bounces

What I didn’t like:

• Phone numbers hit or miss

• Smaller database than ZoomInfo

Price: Starts at $99/mo for 170 credits

Best for: Startups, lean teams, cold emailers

19. Lead411 – Intent + Verified Contacts

How it works: Combines B2B contact data with intent and trigger events (e.g. new funding, hiring).

What I liked:

• Intent data is solid

• Local + national coverage (esp. in the US)

• Direct dials + emails

What I didn’t like:

• UI could use a glow-up

• International data is limited

Price: Starts around $99/mo

Best for: US-based teams, SDRs who need verified leads fast

20. Overloop – CRM + Outreach Tool

How it works: Lightweight CRM and outreach platform. Not a contact database, but great for cold campaigns.

What I liked:

• Email automation is smooth

• Built-in CRM keeps it lean

• Affordable

What I didn’t like:

• You need to bring your own leads

• Not super feature-rich

Price: Starts at $29/user/mo

Best for: Freelancers, small B2B teams, cold outreach newbies

21. Hunter.io – Clean & Simple Email Finder

How it works: Drop a domain, get the emails tied to it. Super lightweight tool for email discovery, with a browser extension and API.

What I liked:

• Fast, easy, reliable

• Verifies emails before you send

• Good for link building too

What I didn’t like:

• No deep firmographic data

• Not ideal for large-scale prospecting

Price: Free plan available. Paid starts at $49/mo

Best for: Freelancers, marketers, lean teams needing quick emails

22. Coldlytics – High-Quality Hand-Curated Leads

How it works: You define your ICP, and Coldlytics delivers fresh leads within 24-48 hours. Every contact is human-verified.

What I liked:

• Custom-tailored lists

• No junk data

• Works great for niche targeting

What I didn’t like:

• Not instant—takes time to get leads

• Doesn’t scale fast

Price: Starts at $197/mo

Best for: Agencies, outbound teams with tight ICPs

23. Seamless.ai – Sales AI Meets Data Mining

How it works: Chrome extension pulls B2B contact data from LinkedIn and other sources. Claims “real-time” verified leads.

What I liked:

• Lots of direct dials

• Deep integrations

• Constant updates to their data

What I didn’t like:

• UI can be messy

• A bit aggressive with upsells

Price: Free version available. Paid starts at $147/mo

Best for: High-volume outbound teams, US-focused lead gen

24. LeadsGorilla – Local Lead Gen for Agencies

How it works: Scrapes local business leads with Google My Business data, Facebook, Yelp, etc. Helps pitch services like SEO, reviews, ads.

What I liked:

• One-time pricing

• Niche targeting (lawyers, dentists, etc.)

• Auto-generates audits to pitch leads

What I didn’t like:

• Not traditional B2B data

• Geared more for local B2C than SaaS

Price: One-time payment, starts at $37

Best for: Local marketers, agencies, consultants

25. Lusha – Easy Prospecting Tool with Verified Data

How it works: Chrome extension and web app that pulls emails and direct dials from LinkedIn and websites. Claims high accuracy.

What I liked:

• Really easy to use

• GDPR and CCPA compliant

• Solid enrichment features

What I didn’t like:

• Pricing adds up fast

• Limited credits on lower plans

Price: Free tier available. Paid starts at $39/mo

Best for: SDRs, founders, lean B2B sales teams

26. Clay – Data Automation on Steroids

How it works: Visual canvas where you can pull data from multiple sources (LinkedIn, Google Maps, APIs), enrich, and automate workflows.

What I liked:

• Wildly powerful

• Fully customizable workflows

• Can combine tools like Clearbit, Hunter, etc.

What I didn’t like:

• Learning curve

• You’ll need to know how to build smart workflows

Price: Starts at $149/mo

Best for: Growth hackers, advanced sales ops, data nerds

27. Datanyze – Simple B2B Contact Data from LinkedIn

How it works: Chrome extension that pulls B2B contact info straight from LinkedIn and company domains. Great for basic enrichment.

What I liked:

• Easy export to CRM

• Good US-based data

• Affordable

What I didn’t like:

• Limited data depth

• Lacks intent signals or automation

Price: Starts at $29/mo

Best for: Startups, lean sales teams, budget-conscious users

28. Dun & Bradstreet (DNB) – Legacy Data Giant

How it works: Massive business data platform with deep financials, firmographics, and risk data. Not super outbound-friendly, but very detailed.

What I liked:

• Enterprise-grade data

• Deep insights into company health, funding, etc.

• Integrates with large CRMs and ERPs

What I didn’t like:

• Clunky interface

• Not built for modern outbound workflows

Price: Enterprise pricing – $$$$

Best for: Large enterprises, financial institutions, B2B credit/partner analysis

Final Thoughts

Whew—28 Apollo.io alternatives in total, all tested in real-world lead gen. Here’s how I’d sum it up:

• Want simplicity + speed? → Go with Lusha, Hunter, Datanyze

• Need precision + enrichment? → Try UpLead, Clay, Coldlytics

• All about automation? → Clay, Instantly, Overloop

• Need a human touch? → TaskDrive, Coldlytics

• Got a big budget? → ZoomInfo, 6sense, DNB

End of the day, use what fits your workflow and target. Don’t just chase shiny features—chase results.