29 Best Later Alternatives for 2025

Hey there, fellow influencer marketers! Whether you’re building your empire on social media or just trying to get your brand out there, choosing the right platform is key to your success. And let’s be real, the influencer marketing world moves fast – which is why we’re diving into 29 awesome alternatives to Later that you can consider for your 2025 strategy. Each of these platforms has its unique twist on social media management, collaboration tools, and pricing. Grab your coffee (or a seltzer, no judgment) because we’re about to get into it!

1. Mavrck

Mavrck

Why I Loved It:

Mavrck is like the powerhouse of influencer marketing. It’s perfect if you’re looking for high-level automation with a side of personalized influence. They’ve got a solid platform for managing both micro and macro influencers, which is dope for brands at different stages of growth.

What I Didn’t Like:

Honestly, it’s a bit on the pricier side, which could be a dealbreaker for startups or small businesses. Plus, the interface can be a little overwhelming at first – like, there’s a lot going on.

Core Features:

Influencer discovery
Campaign management tools
Data analytics (seriously, they track EVERYTHING)
Automated workflows

Pricing:

They don’t really show pricing upfront, but it’s safe to say that this one’s aimed at bigger brands, so expect a premium price tag.

Pros:

Awesome automation
Deep analytics
Great for larger campaigns

Cons:

Can be expensive
Overwhelming for newbies

2. The Influencer Room

theinfluenceroom_3

Why I Loved It:

This platform feels like a breath of fresh air. It’s sleek, easy to use, and perfect for brands looking for that personalized touch. It’s super intuitive and makes finding influencers feel like scrolling through your favorite social media app.

What I Didn’t Like:

It’s more suited for mid-level businesses rather than huge brands, so if you’re scaling super big, it might not offer the robust features you need. Plus, there’s a bit of a learning curve with some of the reporting features.

Core Features:

Influencer database
Campaign tracking
Analytics dashboard

Pricing:

It’s mid-range, which is ideal for those in the growing stage of their brand. Definitely worth checking out if you’re not on a shoestring budget.

Pros:

Sleek design
Intuitive UI
Perfect for mid-range brands

Cons:

Doesn’t scale well for enterprise-level needs
Reporting could be more straightforward

3. Grin

Why I Loved It:

Grin really shines with its creator-focused approach. It’s all about building long-term relationships, which is what influencer marketing is all about in 2025. Plus, the platform integrates with Shopify and other e-commerce tools, making it easy to track ROI.

What I Didn’t Like:

It’s got a high learning curve. If you’re new to influencer marketing, it might take some time to get used to all the features and tools.

Core Features:

Influencer recruitment
Product seeding
Campaign management and tracking
Integration with e-commerce platforms

Pricing:

Grin’s pricing is on the higher end, which means it’s geared towards larger businesses. But if you’re looking for serious results and ROI, it’s worth the investment.

Pros:

Great for e-commerce brands
Helps build long-term relationships
Awesome ROI tracking

Cons:

Pricey
Steep learning curve

4. Influencity

Why I Loved It:

Influencity gives you the tools to fine-tune your search for influencers with super specific filters. The platform is highly customizable, and it’s perfect if you’re looking for influencers in niche markets.

What I Didn’t Like:

Some of the reporting features are a little basic, and if you need in-depth analytics, you might find yourself wishing for a bit more depth.

Core Features:

Influencer search and discovery
Campaign management
Performance tracking

Pricing:

They offer a tiered pricing structure, which makes it more accessible depending on your needs. Definitely good for businesses of all sizes.

Pros:

Detailed influencer search
Customizable
Accessible pricing

Cons:

Basic reporting
Might need more analytics tools

5. Hashtag Paid

hashtagpaid_2

Why I Loved It:

If you’re into a no-nonsense approach, Hashtag Paid is perfect. It’s simple, intuitive, and gets straight to the point. I loved how you could easily manage campaigns and track their performance with just a few clicks.

What I Didn’t Like:

It’s not the most feature-packed platform out there. You won’t get the same level of depth as some other tools, so it’s more of a “quick and dirty” solution if you’re on a tight budget.

Core Features:

Influencer search
Campaign management
Basic analytics

Pricing:

Affordable pricing for brands just starting out or working with a smaller budget.

Pros:

Easy to use
Affordable
Simple interface

Cons:

Lacks advanced features
Not ideal for large-scale campaigns

6. Lolly

Lolly_1

Why I Loved It:

Lolly offers an awesome mix of simplicity and power. The platform is user-friendly, and I love how they’ve incorporated performance tracking into their system. It makes it easy to evaluate how well your influencers are doing without drowning in data.

What I Didn’t Like:

The influencer database isn’t as extensive as some other platforms. So if you’re targeting a very niche market, you might find yourself a little limited.

Core Features:

Influencer management
Performance tracking
Automated workflows

Pricing:

Very budget-friendly. This platform is great for small to mid-level businesses that need something functional without breaking the bank.

Pros:

Super user-friendly
Affordable
Good for small businesses

Cons:

Smaller influencer database
Lacks some advanced features

7. The Cirqle

Why I Loved It:

The Cirqle brings a lot of cool tech to the table. It has powerful influencer discovery tools, and I love how it helps track the true impact of each campaign, not just likes or comments. They offer a more data-driven approach to influencer marketing.

What I Didn’t Like:

While the tech is great, the platform is a little bit overwhelming for beginners. It’s got a bit of a learning curve, especially if you’re new to the influencer marketing game.

Core Features:

Influencer discovery
Data-driven campaign management
ROI tracking

Pricing:

It’s on the pricier side, but if you’re running large campaigns, it’s totally worth it. The data you get is top-notch.

Pros:

Great for data-driven marketers
Powerful influencer discovery
Excellent ROI tracking

Cons:

High pricing
Not beginner-friendly

7. Popular Pays

Popular Pays_1

Why I Loved It:

If you want to make influencer marketing feel like a breeze, Popular Pays has got your back. The platform lets you build influencer campaigns from scratch, making it super easy to find, manage, and work with influencers. They’ve got killer features that help streamline your process, and they even offer a marketplace to browse influencer profiles. Bonus points for the sleek user interface!

What I Didn’t Like:

It’s more of a mid- to high-tier platform, so if you’re just starting out or have a super tight budget, you might feel a little pinch in your wallet. Plus, the platform could use a bit more in-depth reporting for those who want to dive deep into analytics.

Core Features:

Influencer marketplace
Campaign management
Performance analytics

Pricing:

Popular Pays isn’t cheap, but it’s definitely a solid investment if you’re ready to scale. They don’t list exact pricing, but expect something in the mid-to-high range.

Pros:

Easy-to-use interface
Great for campaign management
Influencer marketplace is a nice touch

Cons:

On the pricier side
Lacking some deeper reporting features

8. Collabstr

Why I Loved It:

Collabstr makes influencer collaborations feel super chill. You can browse influencer profiles, see their rates, and reach out directly. The platform lets you negotiate, chat, and lock down deals without too much back-and-forth. Plus, it’s ideal if you’re working with influencers across various social platforms like TikTok, Instagram, and YouTube.

What I Didn’t Like:

The search filters aren’t as specific as I’d like. If you’re looking for influencers in a very niche market, you might have to do a bit of extra digging. And, while the platform is great for collaborations, it lacks some advanced campaign management features that others offer.

Core Features:

Influencer discovery
Direct negotiations
Campaign tracking (but a bit basic)

Pricing:

Collabstr is affordable, especially if you’re starting out and need a quick, easy-to-use platform. The pricing is competitive and tends to be based on the influencer’s rates.

Pros:

Easy to use
Direct communication with influencers
Affordable for smaller brands

Cons:

Limited search filters
Lacks advanced campaign management features

10. Kolsquare

Why I Loved It:

Kolsquare is like a dream for data-driven marketers. The platform lets you find influencers, track campaigns, and even measure ROI in a way that feels super organized. Their AI-powered recommendations are spot on, which helps you find influencers that actually align with your brand. Big plus for analytics lovers!

What I Didn’t Like:

While the platform’s great for campaign tracking, it can be a little overwhelming if you’re just starting in the influencer game. You’ll need some time to get used to the analytics and how to best use them.

Core Features:

Influencer search & recommendations powered by AI
Campaign tracking and analytics
ROI measurement tools

Pricing:

Kolsquare is on the pricier end, especially for smaller brands or influencers who don’t have huge budgets. If you’re serious about scaling, though, it’s definitely worth it.

Pros:

AI recommendations
Powerful campaign tracking
Perfect for data-driven marketing

Cons:

Overwhelming for beginners
Higher pricing

11. Captiv8

Why I Loved It:

Captiv8 is like the Swiss army knife of influencer marketing. It’s got everything — from influencer search to detailed performance tracking, content approval, and campaign reporting. Plus, the platform helps you scale campaigns across multiple platforms. It’s very versatile!

What I Didn’t Like:

Captiv8’s versatility is awesome, but sometimes it feels a bit too complex. If you’re not used to managing large-scale campaigns, you might find yourself getting lost in the details. Also, pricing can be a hurdle for smaller businesses.

Core Features:

Influencer discovery
Multi-platform campaign management
Analytics and reporting

Pricing:

Captiv8 is pricey, so this is definitely for brands that are serious about influencer marketing. Expect to spend a little more here, especially if you’re using all the features.

Pros:

Versatile across platforms
Great for scaling campaigns
Excellent reporting and analytics

Cons:

Can be complex to navigate
High pricing for small brands

12. Aspire

Aspire_2

Why I Loved It:

Aspire is all about making influencer marketing feel natural. The platform lets you automate a lot of your workflows, making the whole process way smoother. I love how they combine influencer discovery with easy communication tools, plus their customer service is super responsive.

What I Didn’t Like:

It’s not as feature-packed as some other platforms, which could be a bummer if you need something more complex. Plus, the user interface, while clean, can feel a little dated in comparison to newer tools.

Core Features:

Influencer discovery
Campaign management tools
Automated workflows

Pricing:

Aspire’s pricing is mid-range. It’s not cheap, but it’s not overly expensive either. A good option for growing businesses looking for something solid without breaking the bank.

Pros:

Easy to use
Great customer service
Solid automation features

Cons:

Lacks some advanced features
Interface feels a little outdated

13. Tribe Group

Why I Loved It:

Tribe Group focuses on creativity, which is super refreshing. They’re all about empowering influencers to create authentic content for your brand, rather than just pushing a product. It’s ideal if you want to generate organic, creative partnerships.

What I Didn’t Like:

If you’re looking for something more automated or scalable, Tribe might not be the best fit. It’s more of a boutique platform with a heavy emphasis on quality over quantity, which could be limiting for larger brands.

Core Features:

Creative influencer partnerships
Content approval tools
Campaign management

Pricing:

Tribe is a little on the pricier side, but it’s great for brands that want to focus on quality content and organic partnerships.

Pros:

Focus on creative content
Authentic partnerships
Great for quality over quantity

Cons:

Not great for large-scale campaigns
Higher pricing

14. Braze

Why I Loved It:

Braze is an all-in-one platform that brings together influencer marketing and customer engagement. It’s super effective for brands that are looking to build long-term relationships with both influencers and customers. It’s got robust tools for communication, campaign tracking, and even CRM integration.

What I Didn’t Like:

It’s a bit overkill for smaller businesses that just want influencer marketing without all the extra bells and whistles. It’s also on the expensive side, so it’s more suited for bigger brands with bigger budgets.

Core Features:

Influencer discovery and campaign management
Customer engagement tools
CRM integration

Pricing:

Braze is on the high end of the pricing spectrum, which makes sense given the comprehensive features it offers.

Pros:

All-in-one platform
Great for long-term relationships
Integrates well with CRM tools

Cons:

Expensive
Overkill for small businesses

15. IZEA

The Vibe:

IZEA is basically the OG when it comes to influencer marketing. It’s like that experienced friend who’s been in the game since MySpace days (ok maybe not that far back, but still). What I really liked is how they handle both content creators and brands under one roof — very platform agnostic.

What I Loved:

The marketplace is huge and easy to navigate.
Campaign creation is super intuitive, and the automation tools save tons of time.
Analytics? 🔥 Like, you get real, juicy data.

What I Didn’t Like:

The pricing is not indie-friendly — it’s geared more toward mid-to-enterprise brands.
Can be a bit bloated with features if you’re only there to find a couple of influencers.

Key Features:

Massive influencer database
Sponsored content marketplace
Enterprise-level analytics
End-to-end campaign management

Pricing:

Expensive, let’s be real. If you’ve got a decent budget and want automation and scale — this is for you.

Pros:
Huge marketplace
Dope analytics
All-in-one platform

Cons:
Pricey for small teams
Overwhelming for newbies

16. Insense

The Vibe:

If TikTok and Instagram Reels had a baby with influencer tools, it’d be Insense. Perfect for short-form video campaigns. Think UGC, ad creatives, and connecting with micro-creators at scale. Loved how nimble it feels.

What I Loved:

So easy to connect with creators and get content FAST.
They understand UGC and performance creatives better than most.
Seamless Meta Ads integration — like, why is this not more common?

What I Didn’t Like:

Discovery filters could use an upgrade.
Limited if you wanna run large-scale, multi-channel influencer campaigns.

Key Features:

Creator marketplace
Content creation (UGC-focused)
Creative briefs
Ad integrations (Meta, TikTok)

Pricing:

Starts at a very startup-friendly range, but scales based on usage. Not bad at all for the quality of UGC you get.

Pros:
Quick UGC delivery
Great for Meta & TikTok ad creatives
Easy-to-use

Cons:
Search could be better
Not for large-scale influencer tracking

17. Influence.co

Influence_2

The Vibe:

This one’s kind of like LinkedIn for influencers — a community-focused hub where creators and brands vibe together. If you’re into relationship-based collabs and not just transactional stuff, this one hits different.

What I Loved:

Profiles are very detailed — you really get a feel for a creator’s brand.
Open network = authentic conversations.
Good for micro and nano influencers.

What I Didn’t Like:

It’s a lil’ too community-driven for my taste if you’re trying to run structured campaigns.
Discovery tools are solid but not as robust as the big dogs.

Key Features:

Influencer social network
Profile discovery
Campaign posting board
Collab messaging system

Pricing:

Mostly free unless you need serious tools — then pricing jumps up with extras.

Pros:
Relationship-driven
Great community vibes
Budget-friendly

Cons:
Not as campaign-centric
Basic analytics

18. Influencer.com

Influencer_1

The Vibe:

Big brand energy. These folks work with serious players, and their platform reflects that. It’s sleek, powerful, and has some of the smartest audience insights I’ve seen in the game.

What I Loved:

AI-driven recommendations are actually accurate (finally!).
Campaign tracking is next level.
Love how granular the reporting goes — you can track ROI by post type, story, location… chef’s kiss.

What I Didn’t Like:

The platform isn’t for beginners.
If you’re a small brand, you’ll feel like the kid at the grown-up table.

Key Features:

AI influencer matching
Campaign management
Advanced analytics
Brand safety features

Pricing:

Definitely premium. Enterprise and large-scale brands will find this useful — others might cry a little at checkout.

Pros:
Sleek interface
Killer analytics
AI that actually works

Cons:
Premium price tag
Not beginner-friendly

19. Later

Later_1

The Vibe:

We can’t leave out the OG we’re replacing! Later’s still solid for content planning and scheduling. But let’s be real—it’s not built for influencer collabs, and that’s why it’s getting the boot.

What I Loved:

Gorgeous UI
Linkin.bio is a solid Insta link tool
Scheduling is smooth as butter

What I Didn’t Like:

No influencer tools
Limited integrations for ad-focused creators
Reporting is meh

Key Features:

Social content calendar
Visual Instagram planner
Linkin.bio for sales tracking

Pricing:

Affordable for individuals, decent for small teams, but doesn’t scale great for influencer teams.

Pros:
Beautiful design
Easy content planning

Cons:
No influencer management
Barebones reporting

20. Shout Agency

The Vibe:

A boutique-style platform meets agency model. Shout is best for brands that want a done-for-you experience with a little tech on the side. They’ve got a curated talent roster and white-glove services.

What I Loved:

The personalized support is insane.
You get campaign advice from actual humans — not just some robot dashboard.
Their creator pool is tight, but high-quality.

What I Didn’t Like:

Smaller database than larger platforms.
More of an agency model than DIY platform — not great if you’re a control freak 😅

Key Features:

Creator matching
Campaign consulting
Strategy and execution

Pricing:

It’s custom-based, depending on your goals and scope. Definitely mid-to-premium pricing but worth it if you hate micro-managing.

Pros:
Hands-on support
Vetted creators
Strategy included

Cons:
Small creator pool
Less DIY control

21. Klear

The Vibe:

Klear is kinda like that smart kid in class who also knows how to throw a party. It’s got influencer search, campaign tracking, and detailed social listening tools. Loved how data-forward it was, but still accessible.

What I Loved:

Super deep influencer metrics.
Love the CRM vibes — you can keep track of every convo.
Great filters to find niche influencers.

What I Didn’t Like:

Slight learning curve.
UI feels very “data-heavy” at times — might scare off the creatives.

Key Features:

Influencer discovery
CRM-style relationship tracking
Social listening
ROI analytics

Pricing:

Definitely aimed at bigger teams or brands, but worth the investment if you’re going full-send on influencer collabs.

Pros:
Data-rich platform
Influencer relationship tools
Strong discovery filters

Cons:
Not the most intuitive for creatives
Premium price

22. Brandbassador

The Vibe:

Brandbassador is all about turning your customers into brand ambassadors. It’s like having a street team that’s always hyped about your products.

What I Loved:

Gamified Missions: Engaging tasks that keep ambassadors motivated.
Seamless Integration: Connects smoothly with e-commerce platforms.
Community Building: Fosters a strong brand community.

What I Didn’t Like:

Learning Curve: Takes a bit to get used to the interface.
Pricing: Might be steep for smaller brands.

Key Features:

Ambassador recruitment and management
Mission creation and tracking
Analytics dashboard

Pricing:

Custom pricing based on brand size and needs.

Pros:
Engaging ambassador programs
Strong community focus
Detailed analytics

Cons:
Steep learning curve
Higher pricing for small businesses

23. Shout UGC

The Vibe:

Shout UGC is your go-to for user-generated content. It’s like having a content factory powered by your fans.

What I Loved:

Easy Content Collection: Simplifies gathering UGC from customers.
Rights Management: Handles permissions seamlessly.
Integration: Works well with various marketing platforms.

What I Didn’t Like:

Limited Customization: Templates can feel restrictive.
Support: Response times could be faster.

Key Features:

UGC collection and curation
Rights management
Integration with marketing tools

Pricing:

Affordable tiers suitable for startups and SMEs.

Pros:
Streamlined UGC process
Efficient rights management
Budget-friendly

Cons:
Limited template customization
Slower customer support

24. CreatorIQ

The Vibe:

CreatorIQ is the enterprise-level solution for influencer marketing. Think of it as the Rolls-Royce of influencer platforms.

What I Loved:

Robust Analytics: Deep insights into campaign performance.
Influencer Discovery: Advanced search filters.
Integration: Connects with major social platforms and CRMs.

What I Didn’t Like:

Complexity: Might be overwhelming for beginners.
Cost: Premium pricing reflects its enterprise focus.

Key Features:

Influencer discovery and management
Campaign tracking
Comprehensive analytics

Pricing:

Custom pricing tailored for large enterprises.

Pros:
Advanced analytics
Extensive influencer database
Seamless integrations

Cons:
Complex for new users
High cost

25. InfluencerMarketing.ai

The Vibe:

InfluencerMarketing.ai leverages AI to match brands with the perfect influencers. It’s like having a matchmaking service for your campaigns.

What I Loved:

AI-Powered Matching: Efficient and accurate influencer suggestions.
User-Friendly Interface: Easy to navigate.
Performance Tracking: Real-time campaign insights.

What I Didn’t Like:

Database Size: Smaller pool of influencers compared to competitors.
Customization: Limited options for campaign templates.

Key Features:

AI-driven influencer discovery
Campaign management
Analytics dashboard

Pricing:

Competitive pricing suitable for mid-sized businesses.

Pros:
Efficient AI matching
Intuitive interface
Real-time analytics

Cons:
Smaller influencer database
Limited customization options

26. Traackr

The Vibe:

Traackr is all about data-driven influencer marketing. It’s the platform for brands that love diving into the numbers.

What I Loved:

Comprehensive Analytics: Detailed performance metrics.
Influencer Vetting: Thorough background checks.
Global Reach: Access to international influencers.

What I Didn’t Like:

Interface: Can feel a bit dated.
Learning Curve: Requires time to master all features.

Key Features:

Influencer discovery and vetting
Campaign tracking
Global analytics

Pricing:

Premium pricing aimed at large organizations.

Pros:
In-depth analytics
Thorough influencer vetting
Global influencer access

Cons:
Outdated interface
Steep learning curve

27. Upfluence

The Vibe:

Upfluence is a versatile platform catering to both brands and agencies. It’s like the Swiss Army knife of influencer marketing tools.

What I Loved:

E-commerce Integration: Syncs with platforms like Shopify.
Influencer Database: Extensive and diverse.
Campaign Management: Streamlined workflow.

What I Didn’t Like:

Pricing: Can be expensive for small businesses.
Support: Occasional delays in customer service.

Key Features:

Influencer discovery and outreach
Campaign management
E-commerce integration

Pricing:

Custom pricing based on business size and requirements.

Pros:
E-commerce friendly
Extensive influencer database
Efficient campaign management

Cons:
Higher pricing for small businesses
Inconsistent customer support

28. Meltwater

The Vibe:

Meltwater is a comprehensive media intelligence platform. It’s ideal for brands looking to monitor their online presence alongside influencer campaigns.

What I Loved:

Media Monitoring: Tracks brand mentions across various channels.
Analytics: Provides insights into media impact.
Integration: Combines PR and influencer marketing.

What I Didn’t Like:

Complexity: Might be too broad for influencer-specific needs.
Cost: Premium pricing reflects its extensive features.

Key Features:

Media monitoring
Influencer campaign tracking
Analytics and reporting

Pricing:

Tailored pricing for medium to large enterprises.

Pros:
Comprehensive media monitoring
Detailed analytics
Integrated PR and influencer tools

Cons:
Broad focus may dilute influencer-specific features
High cost

29. The Social Cat

The Vibe:

Okay, this one’s a little different — The Social Cat is basically your plug if you’re looking to work with nano and micro influencers (aka the real ones with super-engaged followings). It’s very Gen Z, super clean, and feels like sliding into DMs but make it professional.

What I Loved:

Nano & Micro Influencer Goldmine: If you want real people with real voices (not mega celebs with bots in their comments), this is the place.
Simple Matching Process: It’s kind of like Tinder for influencer collabs — set your criteria, review profiles, and start vibing.
Speedy Workflow: Once you’re matched, everything moves quickly. Collabs get set up fast and without endless back-and-forth emails.

What I Didn’t Love:

Limited Features: If you’re looking for fancy analytics or deep reporting, this isn’t it.
Still Growing: Not as many verticals as the big dogs, so niche industries might feel a bit left out.