Hey there, fellow marketers! If you’re like me, constantly on the hunt for the next big thing in influencer marketing, you’ve probably heard of Braze. It’s solid, no doubt. But let’s be real—sometimes you need a fresh perspective, a new tool that fits just right. So, I’ve rolled up my sleeves, dived deep into the influencer platform universe, and emerged with the top 29 Braze alternatives for 2025. Let’s get into it!
1. GRIN – The All-In-One Powerhouse
What I Loved: GRIN is like the Swiss Army knife of influencer marketing. From discovering creators to managing relationships, sending gifts, and tracking ROI, it’s got it all. The platform’s integration capabilities are top-notch, making it a breeze to sync with your existing tools.
What I Didn’t Love: The learning curve can be a bit steep for newcomers. Also, the pricing might be a stretch for smaller businesses.
Pricing: Tailored to your needs—best to request a demo.
2. Influencity – The Data-Driven Dynamo
What I Loved: If you’re a data nerd like me, Influencity will be your playground. With AI-powered tools to find and analyze influencers across TikTok, Instagram, and YouTube, it’s a dream come true. The campaign manager and reporting features are icing on the cake.
What I Didn’t Love: The interface could use a bit of sprucing up—it’s functional but not the prettiest.
Pricing: Flexible plans to suit various needs.
3. Hashtag Paid – The Matchmaker Extraordinaire
What I Loved: #paid excels at connecting brands with creators who genuinely love their products. The platform’s focus on authentic partnerships ensures campaigns resonate with audiences. Plus, their support team is top-tier.
What I Didn’t Love: The platform leans heavily towards Instagram and TikTok, so if you’re looking for YouTube influencers, you might need to look elsewhere.
Pricing: Customized based on campaign specifics.
4. Lolly – The E-Commerce Enthusiast’s Dream
What I Loved: Lolly is built with e-commerce in mind. It simplifies the process of connecting with creators to drive sales. The platform’s real-time analytics and performance tracking are invaluable for optimizing campaigns.
What I Didn’t Love: The platform is relatively new, so some features are still in development.
Pricing: Transparent pricing with options for different business sizes.
5. The Cirqle – The Performance-Driven Platform
What I Loved: The Cirqle focuses on results, not vanity metrics. Their AI-driven insights help brands find creators who drive real sales. The Shopify integration is a bonus for e-commerce brands.
What I Didn’t Love: The platform’s emphasis on performance might not suit brands looking for awareness campaigns.
Pricing: Custom pricing based on your needs.
6. The Influencer Room – The Relationship Builder
What I Loved: This platform is all about building genuine relationships between brands and influencers. The community-driven approach ensures collaborations feel authentic.
What I Didn’t Love: The platform is more suited for brands looking to build long-term relationships rather than one-off campaigns.
Pricing: Varies based on campaign scope.
7. Mavrck – The Enterprise Solution
What I Loved: Mavrck is designed for large-scale operations. Its comprehensive suite of tools covers everything from influencer discovery to campaign management and analytics.
What I Didn’t Love: The platform might be overkill for smaller businesses or those just starting with influencer marketing.
Pricing: Enterprise-level pricing—best to contact them directly.
8. Aspire – The All-In-One Influencer Marketing Hub
What I Loved: Aspire is like the Swiss Army knife for influencer marketing. From discovering creators to managing campaigns and tracking affiliate sales, it’s got everything under one roof. The platform’s user-generated content (UGC) feature is a game-changer, allowing brands to source authentic content for their ads. Plus, the integration capabilities mean it plays nice with your existing tools.
What I Didn’t Love: The sheer number of features can be a bit overwhelming at first. It takes a moment to get the hang of everything.
Pricing: Custom pricing based on your needs. Best to reach out for a demo.
9. TRIBE – Connecting Brands with Authentic Creators
What I Loved: TRIBE is all about authentic connections. It links brands with a community of creators who genuinely love their products. The platform streamlines the entire process—from content creation to approvals and payments. The real-time analytics help in tracking campaign performance effectively.
What I Didn’t Love: It’s primarily focused on Instagram, so if you’re looking to branch out to other platforms, you might feel a bit restricted.
Pricing: Offers both self-serve and managed service options. Pricing details are available upon request.
10. Braze – Beyond Influencer Marketing
What I Loved: Braze is a comprehensive customer engagement platform. While not solely an influencer marketing tool, its capabilities in cross-channel messaging, real-time data processing, and AI-driven insights make it a powerful ally for brands looking to enhance their marketing strategies.
What I Didn’t Love: It might be overkill if you’re solely focused on influencer marketing, given its broad range of features.
Pricing: Custom pricing based on business needs.
11. IZEA – The OG of Influencer Marketing
What I Loved: IZEA has been in the game for a while, and it shows. Their platform connects brands with creators across various niches, making it easier to find the perfect match for your campaign. The content creation tools are robust, and the analytics provide valuable insights into campaign performance.
What I Didn’t Love: The interface could use a modern facelift. Also, the pricing can be a bit steep for smaller businesses.
Pricing: Custom pricing based on campaign needs.
12. Insense – The UGC Powerhouse
What I Loved: Insense specializes in user-generated content (UGC), making it a go-to for brands looking to source authentic content from creators. The platform streamlines the process of finding creators, managing collaborations, and distributing content across channels.
What I Didn’t Love: It’s primarily focused on UGC, so if you’re looking for a broader influencer marketing solution, it might not cover all your bases.
Pricing: Flexible plans tailored to different business sizes.
13. Influence.co – The Social Network for Influencers
What I Loved: Influence.co doubles as a social network and a marketplace, allowing brands to discover and connect with influencers directly. The community aspect fosters genuine relationships, and the platform offers tools for campaign management and analytics.
What I Didn’t Love: The platform’s dual nature can be a bit confusing at first, and the user interface isn’t the most intuitive.
Pricing: Offers both free and premium plans.
14. Influencer.com – The Global Campaign Maestro
What I Loved: Influencer.com is a full-service agency that combines creative strategy with data-driven insights. Their platform, Waves, helps brands discover creators, manage campaigns, and measure performance. They’ve worked with big names like Coca-Cola and ASOS, delivering impressive results.
What I Didn’t Love: As a full-service agency, it might be more than what smaller brands need, and the pricing reflects that.
Pricing: Custom pricing based on campaign scope.
15. Later – The Social Media Scheduler’s Best Friend
What I Loved: Later is known for its social media scheduling capabilities, but it also offers influencer marketing tools. Brands can discover influencers, manage campaigns, and track performance. The integration with social media platforms makes content distribution seamless.
What I Didn’t Love: The influencer marketing features aren’t as robust as dedicated platforms, so it might not suffice for complex campaigns.
Pricing: Offers a 14-day free trial, with various pricing tiers based on features.
16. Shout Agency – The Nano-Influencer Specialist
What I Loved: Shout Agency focuses on nano-influencers and UGC, helping brands create authentic content that resonates with audiences. They have a vast network of creators and specialize in platforms like TikTok and Instagram.
What I Didn’t Love: Being agency-driven, it might not offer the same level of control as self-service platforms.
Pricing: Custom pricing based on campaign requirements.
17. Klear – The Data-Driven Influencer Platform
What I Loved: Klear offers a comprehensive suite of tools for influencer discovery, campaign management, and analytics. Their AI-powered search and real-time reporting make it easier to find the right creators and measure campaign success.
What I Didn’t Love: The platform can be a bit overwhelming for newcomers, and the pricing is on the higher side.
Pricing: Custom pricing based on business needs.
18. InfluencerMarketing.ai – The AI-Powered Dynamo
What I Loved: This platform is like having a marketing wizard at your fingertips. With AI-driven tools, it streamlines influencer discovery, campaign management, and ROI tracking. The white-label option is a sweet bonus for agencies looking to brand the platform as their own.
What I Didn’t Love: The plethora of features can be a bit overwhelming initially. A more guided onboarding process would be helpful.
Pricing: Offers a 7-day free trial. Pricing details are available upon request.
19. Traackr – The Data-Driven Powerhouse
What I Loved: Traackr is all about the numbers. It offers deep analytics, helping you understand the true impact of your influencer campaigns. The platform’s ability to benchmark against competitors is a game-changer.
What I Didn’t Love: The focus on data might be a bit much for those looking for a more creative or relationship-driven approach.
Pricing: Custom pricing based on your needs.
20. Upfluence – The E-Commerce Ally
What I Loved: Upfluence integrates seamlessly with e-commerce platforms like Shopify and WooCommerce, making it a breeze to manage influencer campaigns directly tied to sales. The Chrome extension for influencer discovery is a nifty tool.
What I Didn’t Love: The interface could be more intuitive. It takes a bit of time to get used to the layout and navigation.
Pricing: Offers various pricing tiers. Specific details are available upon request.
21. Meltwater – The All-in-One Intelligence Suite
What I Loved: Meltwater goes beyond influencer marketing, offering media monitoring, social listening, and consumer intelligence. It’s a comprehensive tool for brands looking to understand their audience deeply.
What I Didn’t Love: The breadth of features can be overwhelming. It’s best suited for larger teams with the capacity to utilize its full potential.
Pricing: Custom pricing based on the suite of services you choose.
22. Captiv8 – The All-in-One Powerhouse
What I Loved: Captiv8 offers a comprehensive suite that covers everything from influencer discovery to campaign measurement. The platform’s AI-driven insights help in making informed decisions, and the workflow tools make campaign management a breeze.
What I Didn’t Love: The extensive features can be a bit overwhelming for newcomers. A more streamlined onboarding process would be beneficial.
Pricing: Custom pricing based on your needs.
23. Brandbassador – The Ambassador Marketing Specialist
What I Loved: Brandbassador focuses on turning your customers into brand ambassadors. The platform allows for creating missions and rewards, fostering a community around your brand. The integration with e-commerce platforms is a plus.
What I Didn’t Love: It’s more geared towards ambassador marketing, so if you’re looking for traditional influencer marketing, this might not be the perfect fit.
Pricing: Various plans available; details upon request.
24. SHOUT – The UGC and Nano-Influencer Hub
What I Loved: SHOUT specializes in user-generated content and nano-influencers, making it ideal for brands aiming for authentic content. The platform boasts a large creator base and offers affordable content creation options.
What I Didn’t Love: The focus on nano-influencers might not suit brands looking for macro-influencer collaborations.
Pricing: Subscription-based with pay-as-you-go for content.
25. CreatorIQ – The Enterprise Solution
What I Loved: CreatorIQ is tailored for large enterprises, offering robust tools for managing large-scale influencer campaigns. The platform’s data integration capabilities are top-notch, providing deep insights into campaign performance.
What I Didn’t Love: The complexity and pricing make it less suitable for small to mid-sized businesses.
Pricing: Custom pricing based on enterprise needs.
26. Popular Pays – The Content Creation Powerhouse
What I Loved: Popular Pays is a versatile platform that connects brands with a vast network of creators. It offers tools for influencer marketing campaigns, user-generated content creation, and brand ambassador programs. The platform’s dashboard provides real-time data, making it easy to measure campaign success. Popular Pays
What I Didn’t Love: The pricing model can be a bit complex, with options like single buys and custom campaigns. It might take some time to understand which plan best fits your needs.
Pricing: Custom pricing based on campaign requirements.
27. Collabstr – The Marketplace for Influencer Collaborations
What I Loved: Collabstr simplifies the process of finding and hiring influencers. You can filter influencers by platform, category, and price, and purchase pre-defined content packages or send custom offers directly through their profiles.
What I Didn’t Love: While the platform is user-friendly, it might lack some advanced campaign management features found in other tools.
Pricing: No subscription fees; pay per collaboration.
28. Kolsquare – The Data-Driven Influencer Platform
What I Loved: Kolsquare offers a comprehensive suite for influencer marketing, including influencer discovery, campaign management, and analytics. The platform supports multiple languages and provides tools like a Chrome extension for analyzing influencer statistics directly from your browser.
What I Didn’t Love: The platform’s extensive features might be overwhelming for beginners.
Pricing: Custom pricing based on your needs.
29. The Social Cat – The Micro-Influencer Connector
What I Loved: The Social Cat focuses on connecting brands with micro-influencers, making it ideal for small to medium-sized businesses. The platform offers features like influencer gifting and supports campaigns on Instagram and TikTok.
What I Didn’t Love: The platform might not be suitable for brands looking to collaborate with macro-influencers.
Pricing: Offers a free trial; subscription plans available.
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