29 Best The Cirqle Alternatives for 2025

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Alright y’all, so Popular Pays has been a solid ride for some, but let’s be real—2025’s got way more influencer platforms on the block, and some are straight-up glow-ups. I went deep into the rabbit hole (so you don’t have to) and tested out 29 legit alternatives. Think of this as your influencer platform buffet—grab what suits your taste, budget, and vibe.

1. Mavrck

Vibe Check: The Beyoncé of enterprise influencer platforms.

What I Liked:

• Wildly powerful for brands that have a massive reach.

• Solid for building long-term creator programs.

• Integrates with CRMs and other serious marketing tools.

What I Didn’t:

• It’s expensive af. Like, if you’re not rolling with a marketing budget bigger than a Marvel movie, this might not be your jam.

• UI can be a bit much if you’re new to influencer stuff.

Core Features:

• Full campaign automation

• Influencer discovery (with filters out the wazoo)

• Loyalty and advocacy programs

Pricing: Custom (read: $$$$)

My Take: Great for big corps. Overkill for smaller brands or indie hustlers.

2. The Influence Room

Vibe Check: Think Soho House meets influencer marketing.

What I Liked:

• Love that it’s all about value exchange instead of throwing cash around.

• Creators apply to campaigns like auditions. Super community-driven.

• Ideal for authentic collabs.

What I Didn’t:

• Not very scale-friendly.

• More “exclusive club” than “everyone welcome.”

Core Features:

• Value-based partnerships

• Creator profiles with social metrics

• Messaging and proposal tools

Pricing: Mid-range, depending on scope.

My Take: Perfect if you care more about brand alignment than massive reach. Think classy, not flashy.

3. GRIN

Vibe Check: The Apple of influencer marketing—clean, sleek, a little pricey.

What I Liked:

• It’s built for ecomm brands. Shopify, WooCommerce, all that good stuff.

• Tracks revenue from creators. Love me some real ROI.

• Influencer relationship management = 💯

What I Didn’t:

• Takes time to set up properly.

• Pricing ain’t cute for tiny brands.

Core Features:

• Deep integrations with Shopify, Klaviyo, etc.

• Affiliate links + coupon codes

• Influencer discovery + inbox

Pricing: On the higher end but tiered.

My Take: If you’re a DTC brand tryna scale, this one’s a heavy hitter.

4. Influencity

Vibe Check: The data nerd of the group. Numbers, charts, graphs—oh my.

What I Liked:

• Their analytics go so deep. Like FBI-level deep.

• Great for vetting creators before throwing $$ at them.

• Global database of influencers.

What I Didn’t:

• Less about campaign workflow, more about insights.

• Can be overwhelming if you’re not a data head.

Core Features:

• Influencer analytics & audience breakdown

• Campaign tracking dashboards

• Integration with social media ad platforms

Pricing: Flexible pricing tiers, fairly affordable.

My Take: Great add-on if you’re already running stuff and want to double down on what’s working.

5. Hashtagpaid

Vibe Check: The TikTok of influencer platforms—young, fun, vibey.

What I Liked:

• “Handraise” feature is 🔥—creators apply to collabs that fit.

• High focus on storytelling and creativity.

• Plug and play integrations for ecomm brands.

What I Didn’t:

• More limited database than some others.

• Better for smaller campaigns than massive influencer takeovers.

Core Features:

• Creator marketplace

• Brand-to-creator matching

• Performance tracking

Pricing: Mid-tier. Decent value.

My Take: Love it for creative, on-brand collabs that don’t feel forced.

6. Lolly

Vibe Check: Like a Gen Z social app crashed into a collab tool—in the best way.

What I Liked:

• It’s built more like a social platform, which feels native to creators.

• Awesome for short-form content push (Reels, TikToks, etc.).

• Super easy interface.

What I Didn’t:

• Still kinda new, so smaller creator pool.

• Not ideal for big-budget brand rollouts.

Core Features:

• Social-first creator interface

• Matchmaking algorithms

• Video-focused campaign tools

Pricing: Affordable and growing fast.

My Take: Watch this one. It’s baby TikTok meets influencer SaaS, and it’s got legs.

7. The Cirqle

Vibe Check: Feels like LinkedIn and influencer marketing had a very chic baby.

What I Liked:

• Focus on transparency—clear ROI, no fluff.

• Built for data-driven influencer marketing.

• Great for agencies managing multiple clients.

What I Didn’t:

• A little too corporate-feeling at times.

• Not the flashiest or most intuitive UI.

Core Features:

• Real-time campaign analytics

• Creator CRM

• Cross-platform reporting

Pricing: Mid-high. Custom quotes for bigger brands.

My Take: Solid for serious marketers and agencies who want receipts with every collab.

8. Collabstr

Vibe Check: The Etsy of influencer marketing — super simple, very creator-first.

What I Liked:

• You can literally book creators like you’re ordering Uber Eats.

• Transparent pricing. Like, I saw the price tag and didn’t have to email someone’s sales team in the Matrix.

• Great for micro-influencers and quick-turnaround content.

What I Didn’t:

• Kinda barebones if you’re lookin’ for long-term partnerships or reporting dashboards.

• Limited campaign management tools.

Core Features:

• Pre-set creator pricing

• Direct booking

• Paid content licensing

Pricing: Pay-as-you-go — super affordable. You only pay for the collabs you want.

My Take: This is the “get in, get out, get content” platform. Fast, chill, no drama.

9. Kolsquare

Vibe Check: The European art-house version of influencer platforms — polished, strategic, trés chic.

What I Liked:

• Deep audience insights and analytics. Like, you’ll know if an influencer’s audience prefers oat milk or almond.

• Focus on ROI and conversion tracking.

• Big on international and multi-lingual collabs.

What I Didn’t:

• Not the most intuitive UI.

• Feels more B2B than creator-vibe friendly.

Core Features:

• AI-powered influencer discovery

• ROI and engagement forecasting

• Campaign planning tools

Pricing: Custom pricing. Not ideal if you’re on a ramen budget.

My Take: If you’re a mid-to-large brand with an international presence, this one’s très bon.

10. Captiv8

Vibe Check: This is the Marvel Cinematic Universe of influencer platforms. Big, loaded, and everywhere.

What I Liked:

• Massive influencer database. Think: every type of creator from TikTok teens to YouTube CEOs.

• AI-powered everything — from search to reporting.

• Brands can launch end-to-end campaigns without leaving the platform.

What I Didn’t:

• Takes a minute to get used to. Not super plug-and-play.

• Pricey for smaller shops or indie marketers.

Core Features:

• Influencer search and management

• Content approvals and legal workflow

• Real-time analytics

Pricing: Enterprise pricing. Bring your corporate card.

My Take: Great if you’re runnin’ campaigns at scale and need hella automation. Not for the faint of budget.

11. Aspire (formerly AspireIQ)

Vibe Check: The cozy coffee shop of influencer marketing — warm, friendly, built for ecomm.

What I Liked:

• Perfect for DTC brands. Shopify plug-in is slick.

• Manages influencer relationships like a CRM.

• Influencer search is super intuitive.

What I Didn’t:

• Campaign customization can be limited.

• You’ll still need external tools for ad-boosting or content repurposing.

Core Features:

• Relationship management

• Content library

• Shopify + ecomm integration

Pricing: Tiered pricing, mid-to-premium. Worth it if you’re serious about building a brand army.

My Take: If your brand lives on Shopify and vibes with TikTok moms and YouTube unboxers, this is your match.

12. TRIBE

Vibe Check: Like if Canva and Instagram hooked up and built a campaign tool.

What I Liked:

• Creators submit content before they’re paid — wild concept but kinda genius.

• You only buy what you like. Swipe right on the content you love.

• Perfect for UGC and micro-campaigns.

What I Didn’t:

• Not for relationship building. This is a one-night-stand kinda vibe.

• Lower-tier influencers, mostly — not many A-listers.

Core Features:

• Creator content submissions

• Campaign marketplace

• Quick approvals

Pricing: No platform fee — just pay for the content you approve. V affordable.

My Take: Love this for crowd-sourced content without commitment. Use it for seasonal pushes or new product drops.

13. Braze (Yes, the CRM one)

Vibe Check: Not technically an influencer platform, but stick with me.

What I Liked:

• Ridiculously powerful for customer engagement.

• If you already have influencers in your CRM or email list, Braze lets you work that data.

• Crazy good segmentation and personalization.

What I Didn’t:

• It’s not built for influencer discovery.

• You need to bring your own creators.

Core Features:

• Omnichannel customer engagement

• Data-driven personalization

• Campaign orchestration

Pricing: Big-brand budget required. This ain’t Mailchimp, honey.

My Take: Not for finding influencers, but 🔥 if you’re already managing a roster and want to level up with smarter targeting.

14. IZEA

Vibe Check: The OG of influencer marketing platforms, IZEA has been around since the MySpace days and continues to evolve.​

What I Liked:

• Massive influencer database with over 630K opt-in creators and access to 2.6 million profiles via Instagram’s API.

• Offers both self-service and managed services, catering to different business sizes.​

• Advanced analytics and campaign management tools.​

What I Didn’t:

• Pricing can be steep for small businesses or startups.​

• The platform’s extensive features may have a learning curve for new users.​

Core Features:

• Influencer discovery and outreach.​

• Campaign management and analytics.​

• Content creation and approval workflows.

• Automated payments and contract management.​

Pricing:

• IZEAx Discovery: $149/month for search-only access.​

• IZEAx Unity: Custom pricing for the full suite.​

• IZEA Flex: Starts at $130/month, offering a comprehensive suite without creator markups. ​

My Take: IZEA is a powerhouse for brands ready to invest in comprehensive influencer marketing campaigns. If you’re looking for depth and scalability, it’s worth the price tag.​

15. Insense

Vibe Check: The Tinder of influencer platforms—match with creators quickly and start collaborating.​

What I Liked:

• User-friendly interface with quick onboarding.​

• Strong focus on short-form video content, perfect for TikTok and Instagram Reels.​

• Direct communication with creators within the platform.​

What I Didn’t:

• Limited analytics compared to more robust platforms.​

• Smaller creator pool, which might not suit large-scale campaigns.​

Core Features:

• Influencer discovery and direct messaging.

• Campaign briefs and content approvals.​

• Integration with major social platforms.​

Pricing: Flexible pricing based on campaign needs; suitable for small to medium businesses.​

My Take: Insense is ideal for brands looking to create authentic, short-form content without the complexity of larger platforms.​

16. Influence.co

Vibe Check: The LinkedIn for influencers—a community-driven platform for networking and showcasing portfolios.​

What I Liked:

• Public profiles for influencers, making vetting straightforward.​

• Community features like groups and forums for collaboration.​

• Transparent pricing and campaign history on influencer profiles.​

What I Didn’t:

• Limited campaign management tools; more of a networking platform.​

• Analytics and reporting features are basic.​

Core Features:

• Influencer discovery with detailed profiles.​

• Community engagement and networking tools.​

• Basic campaign collaboration features.​Mr. Free Tools+3Capterra+3Influencer Marketing Hub+3

Pricing: Free to use with premium features available; budget-friendly for startups.​

My Take: Great for brands and influencers looking to build relationships and collaborate organically.​

17. Influencer.com

Vibe Check: The enterprise-level platform with a sleek design and comprehensive tools.​

What I Liked:

• Advanced targeting and audience analytics.​

• Robust campaign management with real-time tracking.​

• Global reach with a diverse influencer database.​

What I Didn’t:

• Pricing is on the higher end, catering to larger brands.​

• The platform can be overwhelming for small teams.​

Core Features:

• Influencer discovery with detailed audience insights.​

• End-to-end campaign management.​

• Performance tracking and ROI analysis.​

Pricing: Custom pricing tailored to enterprise needs.​

My Take: If you’re a large brand looking for a comprehensive solution with global capabilities, Influencer.com delivers.​

18. Later

Vibe Check: The all-in-one social media scheduler that added influencer marketing to its toolkit.​

What I Liked:

• Seamless integration with social media scheduling.​

• User-friendly interface with drag-and-drop features.​

• Affordable pricing for small businesses.​

What I Didn’t:

• Influencer marketing features are basic compared to dedicated platforms.​

• Limited influencer discovery tools.​

Core Features:

• Social media scheduling and analytics.​

• Basic influencer collaboration tools.​

• Content calendar and media library.​

Pricing: Starts at $18/month; influencer features available on higher tiers.​

My Take: Perfect for small businesses looking to manage social media and dab

19. Brandbassador

Vibe Check: Brandbassador is like the cool kid on the block who knows everyone. It’s all about building a community of brand ambassadors who genuinely love your products.​

What I Liked:

• Gamified tasks that keep ambassadors engaged and motivated.​

• Robust tracking of ambassador performance and ROI.​

• Easy integration with e-commerce platforms.​

What I Didn’t:

• The interface can be a bit overwhelming at first.​

• Pricing isn’t transparent; you need to request a demo.​

Core Features:

• Ambassador recruitment and management.​

• Task creation and reward system.​

• Performance analytics and reporting.​

Pricing: Custom pricing based on business needs.​

My Take: If you’re looking to build a loyal community around your brand, Brandbassador is a solid choice.​

20. Shout UGC

Vibe Check: Shout UGC is the go-to for brands wanting authentic user-generated content without the hassle.​

What I Liked:

• Quick turnaround on content creation.​

• Affordable pricing for small businesses.​

• Easy-to-use platform with a straightforward process.​

What I Didn’t:

• Limited customization options for content.​

• Smaller pool of creators compared to larger platforms.​

Core Features:

• UGC creation and management.​

• Direct communication with creators.​

• Content licensing and usage rights.​

Pricing: Transparent pricing with packages starting at $99.​

My Take: Perfect for brands needing quick, authentic content without breaking the bank.​

21. CreatorIQ

Vibe Check: CreatorIQ is the enterprise-level platform that’s all about data-driven influencer marketing.​

What I Liked:

• Comprehensive analytics and reporting tools.​

• Integration with major social platforms.​

• Robust influencer discovery and vetting process.​

What I Didn’t:

• Steep learning curve for new users.​

• Pricing is on the higher end, catering to large enterprises.​

Core Features:

• Influencer discovery and management.​

• Campaign tracking and analytics.​

• Customizable reporting dashboards.​

Pricing: Custom pricing tailored to enterprise needs.​

My Take: If you’re a large brand looking for a comprehensive, data-driven solution, CreatorIQ delivers.​

22. InfluencerMarketing.ai

Vibe Check: InfluencerMarketing.ai is like having a personal assistant for your influencer campaigns. It’s AI-powered and super efficient.​

What I Liked:

• AI-driven influencer discovery and outreach.​

• Real-time campaign tracking and performance metrics.​

• White-label solutions for agencies.​

What I Didn’t:

• Limited customization options for campaign briefs.​

• Smaller influencer database compared to some competitors.​

Core Features:

• Influencer search and analytics.​

• Campaign management and ROI tracking.​

• Integration with e-commerce platforms.​

Pricing: Free trials available; pricing varies based on plan.​

My Take: Great for small to medium businesses looking to leverage AI for efficient influencer marketing.​

23. Traackr

Vibe Check: Traackr is the data nerd of influencer platforms—focused on performance and ROI.​

What I Liked:

• Detailed analytics and benchmarking tools.​

• Global influencer database with robust vetting.​

• Customizable campaign workflows.​

What I Didn’t:

• Interface can be complex for new users.​

• Pricing is tailored for larger organizations.​

Core Features:

• Influencer discovery and analytics.​

• Campaign management and ROI measurement.​

• Budget allocation and spend efficiency tools.​

Pricing: Custom pricing based on business needs.​

My Take: Ideal for data-driven marketers in large organizations seeking in-depth insights.​

24. Upfluence

Vibe Check: Upfluence is the all-in-one platform that’s got your back from influencer discovery to payment.​

What I Liked:

• Comprehensive suite of tools for influencer marketing.​

• Seamless integration with e-commerce platforms like Shopify.​

• Real-time campaign tracking and analytics.​

What I Didn’t:

• Pricing can be a bit steep for small businesses.​

• Some features may be more than what small teams need.​

Core Features:

• Influencer discovery and outreach.

25. Popular Pays

Vibe Check: Popular Pays has been a staple in the influencer marketing realm, offering a platform that connects brands with a diverse range of creators. It’s known for its user-friendly interface and streamlined campaign management.​

What I Liked:

• Intuitive dashboard that’s easy to navigate.​

• Robust analytics to track campaign performance.​

• A vast network of creators across various niches.​

What I Didn’t:

• Pricing can be a bit steep for smaller businesses.​

• Some users have reported occasional glitches in the platform.​

Core Features:

• Campaign creation and management.​

• Influencer discovery and collaboration.​

• Performance tracking and reporting.​

Pricing: Custom pricing based on campaign needs.​

My Take: A solid choice for brands looking for a comprehensive influencer marketing solution, but might be more suitable for those with a bigger budget.​

26. Shout Agency

Vibe Check: Shout Agency is like that cool friend who knows everyone in town. They specialize in connecting brands with influencers, focusing on authentic collaborations that resonate.​

What I Liked:

• Personalized approach to influencer matchmaking.​

• Strong emphasis on building genuine relationships.​

• Comprehensive campaign strategies tailored to brand goals.​

What I Didn’t:

• Limited self-service options; more agency-driven.​

• May not be ideal for brands looking for DIY campaign management.​

Core Features:

• Influencer sourcing and vetting.​

• Campaign strategy and execution.​

• Performance analysis and reporting.​

Pricing: Varies based on campaign scope and services required.​

My Take: Perfect for brands seeking a hands-on agency experience with a focus on authentic influencer partnerships.​

27. Klear

Vibe Check: Klear is the data-driven powerhouse of influencer marketing platforms. It’s all about leveraging analytics to make informed decisions and optimize campaigns.​

What I Liked:

• Extensive influencer database with detailed analytics.​

• AI-powered search to find the perfect match.​

• Real-time reporting to monitor campaign performance.​

What I Didn’t:

• The sheer volume of data can be overwhelming for newcomers.​

• Pricing might be on the higher side for small businesses.​

Core Features:

• Influencer discovery and analytics.​

• Campaign management and tracking.​

• In-app contracts and payments.​

Pricing: Custom pricing based on business needs.​

My Take: Ideal for brands that prioritize data and analytics in their influencer marketing strategies.​

28. Meltwater

Vibe Check: Meltwater is like the Swiss Army knife of media intelligence. While not solely an influencer marketing platform, it offers robust tools to monitor and manage your brand’s presence across various channels.​

What I Liked:

• Comprehensive media monitoring capabilities.​

• Integration of social listening and influencer marketing.​

• AI-powered insights to inform strategy.​

What I Didn’t:

• Not as specialized in influencer marketing as other platforms.​

• The breadth of features might be more than some brands need.​

Core Features:

• Media and social media monitoring.​

• Influencer identification and engagement.​

• Analytics and reporting.​

Pricing: Custom pricing based on selected services.​

My Take: Best suited for brands looking for a holistic view of their media presence, with influencer marketing as part of a broader strategy.​

29. The Social Cat

Vibe Check: The Social Cat is the cool new kid on the block, making waves with its focus on micro-influencers and user-generated content. It’s all about authenticity and community.​

What I Liked:

• Emphasis on micro-influencers with high engagement.​

• Streamlined process for influencer gifting and collaborations.​

• Affordable options for small to medium-sized businesses.​

What I Didn’t:

• Limited to certain platforms like Instagram and TikTok.​

• Might not be ideal for brands seeking macro-influencer partnerships.​

Core Features:

• Influencer marketplace and search.​

• Influencer gifting programs.​

• Campaign management and analytics.​

Pricing: Transparent pricing with packages suitable for various budgets.​

My Take: A fantastic option for brands looking to tap into the power of micro-influencers and authentic content without breaking the bank.