29 Best Lolly Alternatives for 2025

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So here’s the tea—I’ve been deep diving into influencer marketing platforms lately, trying to find the perfect match that isn’t Lolly. Don’t get me wrong, Lolly’s cool and all, but it’s not the only fish in the collab sea. Whether you’re a creator or a brand, choosing the right platform is like picking the right dating app—it has to vibe with you.

I tested these bad boys based on features, pricing, ease of use, and whether they make my life easier (or just add to the chaos). Let’s rank these platforms from top-tier to just-ok.

1. Mavrck – The Enterprise Powerhouse

What I Liked:
Mavrck is like the Marvel Universe of influencer platforms—massive, well-connected, and full of tools. It’s def built for brands that don’t play small. The campaign automation? Chef’s kiss. It tracks everything and integrates with major social platforms like a boss.

What I Didn’t Love:
Honestly, it’s not for the little guys. Indie creators or smaller brands might feel overwhelmed. Also, it’s pricey AF. Think: “corporate card required.”

Cool Features:

• Influencer whitelisting

• Full campaign management

• User-generated content tools

• Customizable dashboards

Pricing:
Very enterprise-y. No public pricing, but I heard through the grapevine it’s $$$.

My Take:
If you’re running big-brand ops and need scale, Mavrck is your new BFF. If you’re hustling solo, maybe not your jam.

2. Grin – Creator-First, Baby!

What I Liked:
Grin is all about that creator-first life. It’s got integrations with Shopify, which is a dream if you’re running DTC. I could manage my influencer squad, track ROI, and even send products—all without leaving the platform.

What I Didn’t Love:
Slight learning curve. Also, kinda pricey for smaller brands.

Cool Features:

• Shopify + WooCommerce integrations

• Relationship management over marketplace matching

• Advanced reporting

Pricing:
Custom pricing—starts around mid-high budget range.

My Take:
Perfect for eComm brands that wanna build real relationships with creators. Very “we’re in this together” vibes.

3. Influencity – Data Nerds Unite

What I Liked:
Influencity is where the data geeks shine. The analytics are 🔥. You get crazy detailed influencer profiles—audience breakdowns, engagement rates, even fake follower detection. Love it for scouting.

What I Didn’t Love:
The UI isn’t exactly Netflix-smooth, and some stuff feels clunky. But the insights? Worth it.

Cool Features:

• Super granular search filters

• Audience insights

• Budget forecasting

• Custom campaign builder

Pricing:
Starts at around $168/month, depending on features.

My Take:
If numbers make your heart race, this platform is your soulmate.

4. Hashtag Paid – The Insta-Smooth Operator

What I Liked:
#Paid has the cleanest UX out of all of them. It’s like using a fancy iPhone app. I liked how it matched me with creators before I even built the campaign. They call it “Handraise,” and it’s kind of genius.

What I Didn’t Love:
Limited platform reach. Heavy on Insta, but not as strong elsewhere. Also, less robust in analytics compared to others.

Cool Features:

• “Handraise” creator matchmaking

• Paid media amplification

• Quick creator contracts

Pricing:
Custom quotes, generally mid-range to high.

My Take:
Slick and smooth, great for lifestyle and beauty brands that live on the ‘Gram.

5. The Cirqle – UGC is King Here

What I Liked:
The Cirqle is all about turning creators into your personal content team. Their UGC tools are top-tier. Also, performance-based pricing is a vibe—no wasting money on flops.

What I Didn’t Love:
Limited discovery tools. It’s not great for finding new creators unless you already have a roster.

Cool Features:

• Performance-based influencer marketing

• Beautiful UGC marketplace

• Real-time ROI tracking

Pricing:
Flexible based on campaign goals. Pay-per-click model available.

My Take:
If you care more about content than clout, The Cirqle is where it’s at.

6. The Influence Room – Invite-Only, So Exclusive

What I Liked:
This platform feels like a speakeasy for influencers. It’s all about collaboration, not just transactions. Creators offer something of value instead of asking for a paycheck upfront.

What I Didn’t Love:
Not beginner-friendly. Feels a bit secret society-ish at first. Also, limited automation compared to others.

Cool Features:

• Barter-style collaborations

• Focus on authentic brand-creator fit

• Invite-only creator room

Pricing:
Mid-tier to high. Depends on usage and brand scale.

My Take:
This one’s for the cool kids who love exclusivity and value over volume.

7. Lolly – The OG We’re Replacing

What I Liked:
Lolly gave Tinder-for-collabs energy. Swipey, easy to use, and very Gen Z-friendly. Super vibey interface and mobile-first.

What I Didn’t Love:
Too casual for long-term brand building. Felt more like influencer speed-dating than strategic partnerships. Also, not as much depth in analytics.

Cool Features:

• Swipe-to-match campaign model

• Mobile-first UX

• Quick campaign launch tools

Pricing:
Pretty accessible. Great for small brands.

My Take:
Lolly is like the Bumble of influencer platforms. Fun for a fling, but you might not meet “the one” here.

8. Popular Pays – Like a Vibe-y Content Co-Op

What I Liked:
Popular Pays (aka Pop Pays) is all about content, content, content. It’s basically a content marketplace + influencer network in one. I liked how brands post briefs, and creators pitch themselves—it’s giving “Shark Tank” but make it collabs. Also, big props for their built-in review + feedback loops for deliverables.

What I Didn’t Love:
It’s not super intuitive at first. Took me a sec to figure out where things lived. Plus, while the marketplace is fun, it’s not the deepest talent pool.

Cool Features:

• Creative pitch system

• Workflow + contract management

• Strong content focus

• Paid social amplification

Pricing:
Custom, but decent value for content-hungry teams.

My Take:
It’s great for brands that need fast, diverse content over mega influencer reach. Think “creator studio” more than “influencer empire.”

9. Collabstr – Marketplace Energy On Point

What I Liked:
Collabstr feels like Fiverr for influencer deals. You literally shop creators by niche, price, and platform. Super user-friendly, super fast. If you’re DIY-ing your influencer marketing, this is chef’s kiss.

What I Didn’t Love:
It lacks campaign management tools. So if you’re trying to run a complex, multi-influencer thing, it’ll feel limited. Also, no analytics deep dives here.

Cool Features:

• Pre-set influencer pricing

• No sign-up needed to browse

• Search by category/platform/audience

Pricing:
Pay-per-collab. Transparent pricing = no surprises.

My Take:
This one’s like ordering Uber Eats but for influencers. Quick, easy, and you know what you’re getting. But maybe not the best for gourmet campaigns.

10. Kolsquare – For the Euro-Centric Crew

What I Liked:
Kolsquare’s got a slick, data-heavy platform that’s clearly made for serious marketers. It’s big in Europe and nails audience analytics, influencer vetting, and campaign reporting. I vibed with their AI-powered recommendations and love that they’re GDPR-savvy (privacy nerds unite!).

What I Didn’t Love:
Feels very B2B—aka, not very warm and fuzzy. Also, less intuitive for casual users or smaller brands.

Cool Features:

• Influencer audience quality scoring

• ROI + engagement forecasting

• Campaign collaboration tools

• Compliance tools for EU data laws

Pricing:
Custom quotes, mid-to-high range.

My Take:
If you’re running big campaigns across Europe and need deep data + compliance, Kolsquare’s your pick. But def not plug-and-play.

11. Captiv8 – The Heavy Hitter With AI Swag

What I Liked:
Captiv8 is low-key a beast. It’s like using Salesforce but for influencer marketing. Their AI tools help discover talent, predict ROI, and even detect audience fraud. Also loved the creative insights it gives post-campaign—felt like having a data scientist in my back pocket.

What I Didn’t Love:
Big learning curve. Definitely not for beginners. Also, pricing is mysterious and probably not small-biz-friendly.

Cool Features:

• AI influencer discovery

• Campaign forecasting tools

• Audience fraud detection

• Paid amplification and whitelisting

Pricing:
Enterprise-level. If you have to ask… 😅

My Take:
This is like the Iron Man suit of influencer platforms—powerful but complex. For pros only.

12. Aspire – Relationship Goals

What I Liked:
Aspire is one of my personal faves. It makes managing creator relationships feel like texting your besties. You can source influencers, build campaigns, send products, handle payments—all without bouncing around. The CRM is legit. Also, it has solid Shopify integrations.

What I Didn’t Love:
Sometimes feels like it’s trying to do everything, and that can get a lil’ messy. The UI isn’t as clean as Hashtag Paid or Grin.

Cool Features:

• Creator CRM

• Affiliate program tools

• Email outreach templates

• UGC + content permissions

Pricing:
Starts around $1K/month, depending on the package.

My Take:
Aspire’s like your dependable best friend who brings snacks and also handles spreadsheets. Total package for scaling DTC brands.

13. TRIBE – Self-Serve with Style

What I Liked:
TRIBE is all about empowering creators to pitch ideas to brands. It’s like crowdsourced creativity meets influencer marketing. Loved that I could browse real content before paying. Plus, creators aren’t just influencers—they’re content creators with style.

What I Didn’t Love:
Not a ton of backend campaign control. Also, less helpful for influencer discovery if you wanna hand-pick people.

Cool Features:

• Creator pitches

• Previews of actual content

• Simple campaign briefs

• Good for one-off UGC

Pricing:
No subscriptions. You pay for what you use—around $100–$300 per post.

My Take:
Perfect for content-first brands who don’t want long-term commitments. Swipe right if you’re UGC-obsessed.

14. Braze – The Wild Card (Not Just Influencers)

What I Liked:
Okay, Braze isn’t your typical influencer platform. It’s more of a customer engagement platform (think email, SMS, in-app messaging), but… hear me out. If you’re already running influencer campaigns and want to sync that data with customer journeys—this is your tool. Cross-channel magic.

What I Didn’t Love:
Definitely not influencer-focused. No discovery features or creator management tools here. You’ll need another platform for that part.

Cool Features:

• Multi-channel customer engagement

• Custom segmentation

• Integrates with tons of martech tools

Pricing:
Custom pricing, and it ain’t cheap.

My Take:
If you’re trying to turn influencer followers into loyal customers and wanna hit ‘em with emails, app notifications, and texts—Braze is your secret weapon. But don’t expect it to replace Grin or Aspire.

15. IZEA – The OG That’s Still Got It

What I Liked:
IZEA is like the elder millennial of influencer platforms—been around, seen stuff, and still looks good. The platform’s got marketplace vibes, discovery tools, plus managed services if you’re lazy (no judgment). I loved the variety—micro to celeb, B2B to beauty—it’s a whole buffet of talent.

What I Didn’t Love:
The dashboard feels a bit like Windows 2012—functional but not exactly sexy. Also, the pricing feels a lil’ bloated for smaller brands.

Cool Features:

• Creator marketplace

• Paid content sponsorships + gifting

• Managed services

• Content licensing tools

Pricing:
Starts around $500/month, but varies big time depending on your needs.

My Take:
Old but gold. If you want a reliable, done-for-you vibe with tons of options, IZEA’s still got the juice.

16. Insense – UGC Lovers, This One’s Yours

What I Liked:
Insense is lowkey one of the best platforms if you’re obsessed with user-generated content (aka: content that doesn’t scream “ad”). Their creator network is built for brands looking to get scroll-stopping stuff for TikTok, IG Reels, or paid ads. And the process? Smooth AF.

What I Didn’t Love:
It leans heavily into UGC. So if you’re looking for traditional influencer collabs with long-term engagement, it might feel kinda light.

Cool Features:

• UGC-focused creator marketplace

• Integrations with Meta Ads Manager

• Custom content briefs

• Product seeding + reviews

Pricing:
Starting around $400/month or per-project rates.

My Take:
If you need fast, high-quality video content for ads or social proof, Insense is a killer move. But not ideal for full-on influencer strategy.

17. Influence.co – The LinkedIn of Influencer Land

What I Liked:
This one surprised me. Influence.co is half influencer marketplace, half social network. Creators have profile pages, can post updates, and connect with each other—very community-driven. I liked the vibe—it felt more real people, less corporate partnerships.

What I Didn’t Love:
Discovery tools are okay, but not super advanced. And campaign tools are basic—def not built for complex brand rollouts.

Cool Features:

• Influencer community and directory

• Profile portfolios

• Campaign posting board

• Good for building creator relationships

Pricing:
Mostly free with premium add-ons.

My Take:
If you’re just getting started or wanna network your way into cool partnerships, this is a solid playground. But maybe not your long-term power tool.

18. Influencer.com – Big Brand Energy

What I Liked:
Influencer.com is hella polished. The UX is slick, and the team clearly knows what they’re doing—this isn’t a scrappy tool, it’s built for campaigns with scale. I loved how you can collaborate with creators and monitor real-time performance across platforms. They also have a strategy team, which feels very Mad Men (in a good way).

What I Didn’t Love:
It’s def for the big dogs. Small biz budgets? Might not be the vibe here. Also, kinda overwhelming if you’re just testing the waters.

Cool Features:

• Real-time campaign monitoring

• Creator collaboration tools

• Paid media boost integrations

• Strategy + creative support

Pricing:
Starts high—custom packages only.

My Take:
If you’re a major brand looking for cross-platform impact and media planning baked in, Influencer.com delivers. Just bring the budget.

19. Later (formerly Later Influence) – From Scheduling to Influencing

What I Liked:
Later made its name with IG post scheduling, but it’s evolved into a full-on influencer tool. I loved that if you’re already using it for content scheduling, adding influencer collabs into the mix feels seamless. Campaign workflows, creator discovery, plus content management—it’s all there.

What I Didn’t Love:
Still feels like it’s finding its footing in the influencer game. Discovery filters aren’t super granular yet. It’s better for managing people you already know.

Cool Features:

• Social scheduling + influencer campaigns

• Creator CRM

• UGC management

• Visual content calendar

Pricing:
Starts around $80/month for smaller plans, enterprise if you go big.

My Take:
If you’re already living in Later-land for social content, it’s a no-brainer to add this. But if you’re looking just for influencer discovery, it might feel a bit basic.

20. Shout Agency – Small Team, Big Energy

What I Liked:
Shout isn’t a platform—it’s a done-for-you agency. But it made the list ‘cause sometimes you just wanna hand off your campaign and say “do your thing.” They specialize in TikTok and short-form, and they’re surprisingly affordable for a boutique team.

What I Didn’t Love:
No dashboard, no DIY. So if you’re a control freak (hi, me), you’ll feel kinda locked out. And they’re a bit more niche than full-service shops.

Cool Features:

• TikTok and IG campaign execution

• Niche influencer connections

• Custom briefs and strategy

• Personal support (like, actual people)

Pricing:
Custom per campaign. Starts around $2K–$5K.

My Take:
Honestly? Great if you want zero stress and someone else to handle creators. Just be ready to relinquish the reins.

21. Klear – Analytics Nerds Unite

What I Liked:
Klear is like that friend who builds Excel dashboards for fun. It’s insanely strong on data—like, you can analyze audience psychographics, track every touchpoint, and measure ROI down to the last emoji. I loved how much control I had over who I worked with and how I measured results.

What I Didn’t Love:
Slightly intimidating for newcomers. Also, pricing isn’t beginner-friendly. The interface isn’t the most playful either—it’s very “I work in data analytics.”

Cool Features:

• Deep influencer analytics

• Advanced discovery filters

• Campaign measurement and ROI tracking

• Built-in influencer CRM

Pricing:
Starts at $249/month. Custom enterprise plans available.

My Take:
Klear is for marketers who want proof. If you need to show receipts to your boss or board, this is your go-to.

22. Brandbassador

Vibe check: Think of Brandbassador as the cool older sibling of influencer platforms. It’s big on ambassador programs and micro-influencers.

Loved:

• Super easy to build loyalty programs

• Gamified tasks = FUN AF

• Integrates with Shopify, Woo, and all the good stuff

Meh:

• Takes a hot sec to set up

• Not ideal for those looking for celeb-level influencers

Pricing: Custom — they don’t spill the tea upfront, so you gotta book a demo.

Final thought: If you’re building a community vibe over one-off influencer deals, Brandbassador’s your guy.

23. Shout (ShoutUGC)

Vibe check: UGC-first, baby! This one is all about brands buying video content from creators, kinda like Fiverr meets TikTok.

Loved:

• The marketplace is super simple

• UGC is 🔥 for ads and Shout gets that

• Great for budget-friendly campaigns

Meh:

• Not really an influencer management platform

• Limited analytics

Pricing: You can post a campaign for free and pay creators per deliverable. Budget-friendly 💸

Final thought: Perfect for scrappy startups or performance marketers who just want videos that convert.

24. CreatorIQ

Vibe check: It’s giving enterprise. CreatorIQ is what brands like Disney and Sephora are using, and the tech is chef’s kiss.

Loved:

• The data is crazy good (like, stalker-level insights)

• Integrates with literally everything

• Clean interface

Meh:

• Expensive AF 💀

• Definitely not for small businesses

Pricing: Custom (aka “if you have to ask, you can’t afford it”)

Final thought: Big brands with big budgets, this one’s your playground.

25. InfluencerMarketing.ai

Vibe check: The AI wizard of the crew. This tool uses AI to do the heavy lifting — matching, scoring, and even automating outreach.

Loved:

• Wildly accurate influencer matching

• Built-in email outreach

• Free trial is decent for testing

Meh:

• UI isn’t exactly sexy

• Not as well-known (yet)

Pricing: Starts around $99/month, so it’s doable for SMBs.

Final thought: Lowkey one of the smartest tools on the list — like that nerdy kid in class who ends up rich.

26. Traackr

Vibe check: Analytics freaks, rejoice. Traackr isn’t here for fluff. It’s all about performance and ROI.

Loved:

• Global influencer database

• Spend tracking & ROI calculator

• Deep vetting tools (goodbye, fake followers 👋)

Meh:

• Overkill for smaller brands

• Bit of a learning curve

Pricing: Custom, but expect $$$.

Final thought: This is the platform you go to when your CMO wants dashboards that slap in the boardroom.

27. Upfluence

Vibe check: Full-stack influencer marketing suite with a pinch of eCom flavor.

Loved:

• Chrome plugin lets you stalk influencers anywhere

• Killer eCommerce integrations

• Affiliate marketing tools built-in

Meh:

• Clunky UX in places

• Can get pricey if you scale up too fast

Pricing: Starts at $795/month — so yeah, not exactly cheap.

Final thought: If your biz is selling stuff online and you wanna scale influencer marketing like a boss, this is the way.

28. Meltwater

Vibe check: OG media monitoring platform that said, “Yup, let’s do influencer marketing too.”

Loved:

• PR + influencer = power couple 💍

• Great social listening tools

• Global coverage

Meh:

• Influencer part isn’t as slick as others

• You’re buying the whole media suite

Pricing: Custom and high-tier — expect to bundle stuff you may not need.

Final thought: More for PR pros and agencies who want everything in one place.

29. Social Cat

Vibe Check: Social Cat is like that cool indie band that’s just starting to get mainstream attention. Tailored for small to medium-sized businesses, it’s all about connecting brands with micro-influencers.​

Loved:

• User-Friendly: Setting up campaigns is a breeze, even if you’re new to the influencer marketing scene.​

• Affordable: Designed with smaller budgets in mind, making influencer marketing accessible.​

• Quality Matches: Focuses on pairing brands with influencers that genuinely align with their values.​

Meh:

• Limited to Micro-Influencers: If you’re aiming for big-name influencers, this might not be your jam.​

• Platform Reach: Still growing, so the pool of influencers isn’t as vast as some competitors.​

Pricing: Starts at $99/month with a 7-day free trial. No long-term commitments. ​

Final Thought: For brands dipping their toes into influencer marketing without wanting to break the bank, Social Cat’s a solid pick.​

TL;DR:

• Big Enterprise with Deep Pockets? Meltwater’s comprehensive suite has got you covered.​Meltwater+1Prezly.com+1

• Small to Medium Biz on a Budget? Social Cat offers a straightforward and affordable way to dive into influencer marketing.