29 Best Hashtag Paid Alternatives for 2025

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So, if you’re here, you’re probs looking for a solid alternative to Hashtag Paid, right? Maybe you’re tired of the limited features, or you’re just curious what else is poppin’ out there in influencer land. Don’t worry, I gotchu. I went down the rabbit hole, tested out a bunch of influencer marketing platforms (yep, even the lowkey ones), and now I’m spilling the tea on the best 29 options for 2025. Let’s get into it!

1. Mavrck

What I loved:

Mavrck is like the Tesla of influencer platforms — slick, powerful, and a bit bougie. It’s super focused on enterprise-level brands, so if you’re running big campaigns with deep pockets, this one’s a flex. The automation tools are top-tier, and the audience analytics? Chef’s kiss.

What I didn’t:

Kinda pricey. Not ideal if you’re a startup or a small biz on a budget. Also, the learning curve? Whew.

Core features:

• Smart audience targeting
• Performance tracking & ROI metrics
• Influencer whitelisting

Pricing: $$$$

2. The Influence Room

What I loved:

This one’s vibes. The Influence Room is less transactional and more relationship-based. Think of it like Bumble BFF but for creators and brands. Creators apply to your campaign room with ideas, and you pick the best match. Super community-driven.

What I didn’t:

Can feel a bit slow for fast-paced campaigns. Also, it leans heavy on UK/EU users, so less ideal for global outreach.

Core features:

• Creative pitching model
• Collaboration rooms
• Performance reports

Pricing: $$$

3. Grin

What I loved:

Grin’s a total powerhouse. All-in-one influencer CRM that makes tracking, managing, and paying influencers ridiculously easy. Plus, it integrates with e-comm platforms like Shopify. Perfect if you’re running a DTC brand.

What I didn’t:

It’s a bit much for solo marketers. If you’re not managing a big roster, it might feel like using a sledgehammer to crack a walnut.

Core features:

• Influencer discovery & outreach
• Content library
• Affiliate tracking

Pricing: $$$$

4. Influencity

What I loved:

Influencity is the analytics nerd of the group (and I say that with love). You get insane levels of data — audience insights, lookalike suggestions, even fake follower detection. Great for brands that wanna make data-driven moves.

What I didn’t:

The UI could use a glow-up. It ain’t ugly, but it ain’t giving.

Core features:

• Deep influencer analytics
• Predictive ROI tools
• Campaign reporting dashboard

Pricing: $$

5. Lolly

What I loved:

Lolly’s like TikTok and Tinder had a baby — creators pitch with short vids and brands swipe on who they like. It’s super Gen Z and very content-first. Major win for video-focused campaigns.

What I didn’t:

Still pretty new, so there are some kinks. Also, might not appeal to more “serious” brands looking for polished campaign assets.

Core features:

• Video-based creator pitches
• Matchmaking UX
• Content approval flows

Pricing: $$

6. The Cirqle

What I loved:

Global vibes! Cirqle focuses on performance-driven influencer marketing, with a huge focus on sustainability and ROI. Love that they give you conversion-based metrics (like actual sales!), not just likes and views.

What I didn’t:

Limited influencer discovery options. You kinda need to know who you’re looking for already.

Core features:

• Sales tracking
• Content licensing
• Global campaign management

Pricing: $$$

7. Popular Pays

AKA the cool kid of collabs. I love how Popular Pays puts brands and creators in one beautiful space to vibe together.

What I Liked:

• User Interface is CLEAN AF. Seriously, the design feels modern and slick.

• They make creative production feel like TikTok meets Google Docs — seamless and fun.

• The platform focuses heavily on short-form content. If you love UGC and snappy TikToks, this one’s for you.

What I Didn’t:

• Discovery tools could use some glow-up. It’s not as easy to scout micro-influencers as some other platforms.

• Pricing can get a little spicy for startups.

Features:

• Creative collaboration space

• Content management

• Performance analytics

• Workflow tools for campaigns

Pricing:

They don’t shout about it, so you’ll need to hit up their sales team — classic “Let’s talk” move.

Verdict: For brands that need content at scale with a fresh, modern UX, Popular Pays is a vibe.

8. Collabstr

Freelancer marketplace meets influencer magic. Honestly, Collabstr is like Fiverr, but for influencers. Super simple, plug-and-play vibes.

What I Liked:

• Search, filter, and hire creators in minutes. No endless back-and-forth.

• Fixed pricing on creator profiles — transparency FTW!

• Killer for small brands and solopreneurs.

What I Didn’t:

• Lacks deeper campaign management tools. Think one-off gigs, not long-term love stories.

• Mostly North American creators — global reach isn’t huge yet.

Features:

• Influencer discovery

• Pre-set pricing

• Instant booking

• Direct messaging

Pricing:

Totally free to browse. You just pay per collab — no crazy fees, no BS.

Verdict: If you’re hustling on a budget and need fast influencer action, Collabstr is your new bestie.

9. Kolsquare

The data nerd’s influencer dream. This one’s for you if you’re into big spreadsheets, analytics dashboards, and ROI graphs that make you feel powerful.

What I Liked:

• Advanced analytics game STRONG. Real-time KPIs, EMV, engagement metrics — you name it.

• Great for B2B influencer plays and thought leaders (hello, LinkedIn collabs).

• Slick global reach.

What I Didn’t:

• UX feels more enterprise than creative — not the most “vibey” space.

• Smaller brands might find the platform overwhelming.

Features:

• Data-driven discovery

• Performance insights

• Campaign workflow tools

• CRM for influencers

Pricing:

Premium and enterprise tiers — you gotta reach out for custom quotes.

Verdict: If you’re the type who color-codes their Google Sheets and obsesses over metrics, Kolsquare is .

10. Captiv8

Big, bold, and built for scale. Captiv8 is a heavy-hitter in the influencer world, and it shows.

What I Liked:

• Huge influencer database. Feels like swiping on Tinder but for content creators.

• Built-in AI tools make matching with creators crazy smart.

• Handles everything from ideation to payments. Chef’s kiss.

What I Didn’t:

• It’s robust… maybe too robust for someone just dipping their toe into influencer waters.

• The learning curve is real if you’re not used to enterprise tools.

Features:

• AI-driven influencer discovery

• Real-time reporting

• Payment integrations

• Social listening tools

Pricing:

Custom quotes based on your campaign size and needs.

Verdict: Think of Captiv8 like the Marvel Cinematic Universe — massive, interconnected, and seriously impressive. Best for bigger brands or agencies.

11. Aspire (formerly AspireIQ)

The Instagram aesthetic queen of platforms. Aspire is where influencer strategy meets social butterfly energy.

What I Liked:

• The creator CRM is — so good for relationship-building.

• Handles influencer seeding like a boss.

• Their support is actually… helpful. Shocking, I know.

What I Didn’t:

• Can feel a bit overwhelming if you’re looking for simplicity.

• Pricier than some newer players.

Features:

• Influencer database

• Product seeding workflows

• Custom campaign flows

• Content library

Pricing:

Starts around $1K/month, but varies depending on needs.

Verdict: Aspire is like the Pinterest of influencer tools — aesthetically pleasing and high-functioning. Great for brands who want more than just surface-level collabs.

12. TRIBE

Self-serve realness with an Aussie twist. TRIBE is for brands that wanna dip their toes into influencer marketing without full-blown commitment.

What I Liked:

• Creator-first model — influencers pitch to YOU.

• Content gets approved before it’s published. Less cringe, more control.

• Ideal for Instagram and TikTok brands.

What I Didn’t:

• Focuses on micro-influencers — big brands might want more reach.

• Campaign management is simple but a bit limited.

Features:

• Influencer pitches

• Campaign approval flow

• Usage rights included

• UGC focus

Pricing:

Pay-per-campaign or subscription. Honestly, pretty affordable for SMBs.

Verdict: TRIBE is like Bumble Bizz — creators make the first move. It’s casual, creative, and easy to get started with.

13. Braze

Not your typical influencer platform. Braze is more of a customer engagement tool, but hear me out — it’s worth mentioning if you’re serious about personalized experiences across platforms.

What I Liked:

• Insane cross-channel communication tools (email, SMS, push — all of it).

• Segmentation and targeting are next-level.

• Amazing for turning engaged users into micro-influencers.

What I Didn’t:

• It’s not really an influencer tool in the traditional sense.

• Setup is complex and def not for newbies.

Features:

• Multichannel messaging

• Customer segmentation

• Journey orchestration

• Real-time analytics

Pricing:

Enterprise-level, with quotes tailored to company size.

Verdict: If you’re already thinking beyond influencers and into customer-as-advocate land, Braze will blow your mind.

14. IZEA

The OG of influencer marketing platforms. IZEA’s been around for a minute, and you can tell they’ve figured out how to keep it fresh.

What I Liked:

• The marketplace is stacked. You’ve got bloggers, Instagrammers, TikTokers — even podcasters.

• They support both sides: brands AND creators can run the show.

• Automation tools save sooo much time. No more messy spreadsheets.

What I Didn’t:

• UI kinda feels like Myspace 2.0. Not ugly, just a bit outdated.

• Pricing isn’t crystal clear. You gotta talk to sales or dig through their tiers.

Features:

• Content marketplace

• Campaign automation

• Influencer payments

• Analytics dashboard

Pricing:

Starts around $500/month, but varies by usage and features. You can also pay per campaign.

Verdict: If you’re into influencer marketing but hate reinventing the wheel, IZEA’s tried-and-true vibe is worth the checkout.

15. Insense

The matchmaker for TikTok and IG UGC. Insense makes it super easy to find creators who get your brand — no awkward first dates required.

What I Liked:

• Built for short-form content. Ideal if you’re gunning for Reels, TikToks, and Story vibes.

• Product seeding is chef’s kiss. Just send the goods and let creators werk.

• Clean UX. It doesn’t take a tech wizard to run a campaign.

What I Didn’t:

• Limited to TikTok and IG, so don’t come here looking for YouTubers or long-form wizards.

• Reporting features are solid, but not “next-gen.”

Features:

• Creator marketplace

• UGC content creation

• Product gifting automation

• Basic reporting tools

Pricing:

Starts at $450/month. They’ve got transparent pricing, which I love.

Verdict: This one’s perfect if you want short-form content on tap and don’t need all the bells and whistles.

16. Influence.co

More like LinkedIn for influencers. Seriously, Influence.co feels like a professional network for creators, brands, and agencies to connect on a deeper level.

What I Liked:

• Public profiles! You can scope out influencers’ stats, vibe, and past work before even sliding into their DMs.

• Solid community vibe — lots of networking opportunities.

• Free version is actually useful!

What I Didn’t:

• Not ideal for scaling large campaigns. Feels more peer-to-peer.

• The design is clean, but a bit text-heavy.

Features:

• Public influencer profiles

• Campaign builder

• Community groups and discovery

• Basic analytics

Pricing:

They offer a freemium model (bless!) and premium plans start around $300/month.

Verdict: A great place to network and find creators who are serious about their brand — think quality over quantity.

17. Influencer.com

London-based but globally relevant. Influencer.com is one of those slick, polished platforms built for brands that want to make noise — LOUD.

What I Liked:

• Real-time campaign monitoring is insane. You can basically watch your campaign take off.

• Solid data + strategy support. It’s not just tech — you get brains too.

• They handle EVERYTHING if you need full-service help.

What I Didn’t:

• Honestly, not super SMB-friendly. Feels made for brands with .

• Learning curve is a bit steep unless you’ve worked with agencies before.

Features:

• End-to-end campaign management

• Influencer matching

• Audience analytics

• Paid media integrations

Pricing:

Custom quotes. You’ll definitely need to chat with them before getting started.

Verdict: If you’re a big brand looking to crush a campaign globally, this platform’s your VIP pass.

18. Later

From IG scheduler to full-on creator collab tool. Later’s grown up and now flexes influencer campaign tools too.

What I Liked:

• They’re still the go-to for planning and scheduling social content.

• Their new “Later Influence” tool is solid for managing creator campaigns.

• Love the educational content. Later’s blog is for tips and trends.

What I Didn’t:

• It’s still better at content scheduling than influencer campaign stuff.

• Creator discovery is limited.

Features:

• Social content calendar

• Link in bio tools

• Creator collaboration

• Light campaign management

Pricing:

Starts at $25/month for basic tools. The influencer stuff is in higher tiers or custom packages.

Verdict: A great option if your influencer marketing is still growing and you want scheduling + light campaign tools under one roof.

19. Shout Agency

White-glove service for brands that want more than a platform. Shout is technically an agency, but they offer tools and tech that function like a platform hybrid.

What I Liked:

• Done-for-you vibes. They handle influencer selection, outreach, management — the whole shebang.

• Focus on creative storytelling, not just “post and ghost.”

• Niche expertise. These folks know what pops on socials.

What I Didn’t:

• Definitely not DIY — not ideal if you like to control every aspect.

• Pricing is steep for startups.

Features:

• Influencer strategy

• Campaign execution

• Creative direction

• Performance analysis

Pricing:

No posted pricing, but expect agency rates (aka, it ain’t cheap).

Verdict: Shout is for brands that want influencer marketing done for them — think luxury concierge but for content.

20. Klear

Data-driven meets influencer intuition. Klear is like that smart friend who also knows how to party — tons of analytics but still vibes with creatives.

What I Liked:

• Robust discovery engine — filter by niche, location, engagement rate, you name it.

• Influencer CRM = godsend for organizing long-term partnerships.

• Fraud detection tools. No bots, no fakes.

What I Didn’t:

• Onboarding isn’t super intuitive.

• A bit pricey if you’re running small campaigns.

Features:

• Influencer discovery

• CRM tools

• Campaign tracking

• Reporting & analytics

• Fraud detection

Pricing:

Starts around $250/month, depending on feature access.

Verdict: Perfect for brands who want a blend of creativity and clean data. You’ll feel like a marketing scientist.

21. Brandbassador

Think of it as your loyal hype squad builder. Brandbassador helps you build a full-on army of brand lovers and micro-influencers — kinda like street teams but make it 2025.

What I Liked:

• You can build missions (aka mini-campaigns) for your ambassadors to complete. Super gamified and low-key fun.

• Great for eCommerce brands wanting that community buzz.

• Super slick integrations with Shopify, WooCommerce, etc.

What I Didn’t:

• Not ideal for one-off influencer campaigns — more of a long-term play.

• Slight learning curve if you’re new to managing ambassadors.

Features:

• Ambassador management

• Customizable missions

• Sales tracking

• Mobile app for creators (yes pls)

Pricing:

Starts around $500/month depending on how many users and missions you run.

Verdict: If you’re tryna build a creator squad that reps your brand like it’s their full-time job, Brandbassador’s got the juice.

22. Shout UGC

This one’s all about snackable, scroll-stopping content. ShoutUGC is a total gem if you want authentic AF user-generated content from real creators.

What I Liked:

• So easy to request content. Think Fiverr meets TikTok creators.

• You pay per piece of content — no messy contracts.

• Great for paid ads, social proof, or fresh creative for the ‘Gram.

What I Didn’t:

• Limited campaign management tools — this isn’t your dashboard-style influencer platform.

• Creator pool is solid, but not massive.

Features:

• UGC content creation

• Pay-per-asset model

• Custom briefs

• No subscription needed

Pricing:

Starts around $75 per video or photo. Pay as you go — love the flexibility.

Verdict: Perfect if you need quick, quality content without hiring a full-time team or locking into monthly fees.

23. CreatorIQ

The Rolls Royce of influencer marketing platforms. CreatorIQ is enterprise-level AF — it’s like if Google Analytics and influencer marketing had a genius baby.

What I Liked:

• Data game is . Think audience breakdowns, performance history, even fraud detection.

• Insane influencer database — verified creators only.

• They partner with major brands like Disney and Sephora, so you know it’s got clout.

What I Didn’t:

• Not beginner-friendly. This is a “book a demo” situation, not a free trial playground.

• Pricey for smaller teams or startups.

Features:

• Massive creator database

• Advanced reporting & analytics

• Influencer relationship management

• Paid media tracking

Pricing:

Custom pricing only — and spoiler: it ain’t cheap.

Verdict: If your brand is big, bold, and rolling in budget, this is your influencer command center.

24. InfluencerMarketing.ai

The AI wizard in your influencer toolkit. This platform leans hard into automation, and honestly, it kinda slaps.

What I Liked:

• Smart matching with influencers based on your product. Feels like Tinder for campaigns.

• AI-powered analytics and campaign predictions. Like having a marketing psychic.

• Sleek UI — smooth and not overwhelming.

What I Didn’t:

• Discovery is great, but their database isn’t massive yet.

• You might still need to negotiate directly with creators.

Features:

• AI-powered influencer discovery

• Predictive performance analysis

• Campaign tracking

• Trend forecasting

Pricing:

Starts at around $199/month for solo users, with custom tiers available.

Verdict: Great for data-driven marketers who want more automation and less guesswork. Kinda like marketing on autopilot (but in a good way).

25. Traackr

For the brands who live and die by performance data. Traackr is built like a lab for marketers who want receipts for every single campaign dollar.

What I Liked:

• Incredible audience analysis — dive into follower location, interests, and engagement before you commit.

• Campaign benchmarking against competitors. Love that petty energy.

• Clear ROI tracking.

What I Didn’t:

• Feels a little too academic at times. Not the most creative-feeling interface.

• Pricing is very enterprise-heavy.

Features:

• Influencer discovery

• Audience deep dive

• Competitive benchmarking

• Spend tracking & ROI

Pricing:

Custom pricing only, and definitely made for enterprise-level teams.

Verdict: If you’re a numbers nerd or a data-driven CMO, Traackr’s your new fave dashboard.

26. Upfluence

The all-in-one toolbox that actually does it all. Upfluence is like your digital marketing Swiss Army knife, complete with influencer discovery, outreach, and affiliate tracking.

What I Liked:

• You can find influencers and track their affiliate links. Two birds, one platform.

• Killer Shopify/WooCommerce integrations — big W for eCom brands.

• Influencer email templates and bulk outreach? Yes, please.

What I Didn’t:

• A few bugs here and there in the UX.

• It’s powerful, but kinda overwhelming at first.

Features:

• Influencer discovery + outreach

• Affiliate management

• Real-time sales tracking

• CRM tools

Pricing:

Starts around $795/month (I know, it’s a chunk), but the features do deliver.

Verdict: A solid pick for mid to large brands who want everything in one place — from influencer campaigns to affiliate rev streams.

27. Meltwater (Influencer Suite)

The media monitoring giant now plays in the influencer space. Meltwater added influencer tools to its already beastly media software, and it’s honestly a power move.

What I Liked:

• Global reach — you can find influencers in any market.

• Social listening tools built-in = campaign insights on steroids.

• Huge database of journalists, influencers, AND media contacts.

What I Didn’t:

• Might be overkill if you just want influencer management.

• UI feels more “corporate press release” than TikTok collab.

Features:

• Influencer identification

• Social listening & monitoring

• Real-time engagement tracking

• Media contact database

Pricing:

You’ll have to book a demo — pricing is bespoke and typically geared toward big brands and agencies.

Verdict: If you’re managing PR + social + influencer all in one go, Meltwater’s a beast that keeps it all under one roof.

28. The Social Cat

Okay, hear me out — this one’s a total underdog, and I’m here for it. The Social Cat is made for small businesses that want content from micro-influencers without the drama.

What I Liked:

• SO EASY to use. You basically list your product and creators apply to collab with you. No spreadsheets. No ghosting.

• Built for small brands, so it’s affordable and user-friendly.

• The vibe is casual and community-driven, not corporate.

What I Didn’t:

• Limited if you’re trying to scale globally or want hardcore analytics.

• No built-in affiliate system or advanced ROI reporting (yet).

Features:

• Product listing board for brands

• Creator application system (you approve who to send your product to)

• UGC delivery within a few weeks

• Optional paid campaigns or gifting

Pricing:

Free plan available (yep), with premium plans starting at around $39/month. Pay extra for featured placements or faster content.

Verdict: This is the starter pack for small brands who want dope UGC without jumping through hoops. If you’re just dipping your toe into influencer marketing, start here.